Director of Growth, New Ventures
Skills
- Expertise in growth marketing and lead generation across paid and non-paid digital channels including paid search, social, affiliate marketing, email, and SEO.
- Strong analytical skills with experience in budget management, forecasting, and A/B testing.
- Excellent communication and stakeholder management skills.
- Ability to operate independently and adapt quickly in a startup environment.
Responsibilities
- Develop and implement new marketing channels and growth strategies for new women’s health offerings.
- Establish the foundation for DTC marketing, including segmentation, targeting, messaging, and growth infrastructure.
- Rapidly design, execute, test, and iterate marketing campaigns across paid and non-paid channels to optimize performance.
- Ensure marketing efficiency aligning cost per MQL and patient acquisition with company goals.
- Plan, forecast, and manage marketing budgets to maximize ROI and scalable growth.
- Define key performance metrics and leverage analytics tools for data-driven marketing decisions.
- Manage and coordinate freelancers and agencies to support marketing growth objectives.
Education
- Not explicitly specified, but relevant higher education likely preferred.
Benefits
- Competitive healthcare benefits.
- Generous equity compensation.
- Unlimited vacation policy.
- Membership in the First Round Network offering community support, events, and mentorship.
Average salary estimate
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