Head of Growth Marketing

The Transformational Opportunity

Join the fastest-growing wellness brand in America as we revolutionize how millions discover and experience hyper wellness! This high-impact role reports to the CMO and leads the digital transformation of customer acquisition across our 200+ franchise locations in 40+ states. You'll command a team of 5 marketing professionals while architecting cutting-edge digital marketing funnels that drive measurable growth in the booming $4.5 trillion wellness industry. This is your opportunity to shape the future of wellness marketing, combining sophisticated paid media strategies, lifecycle marketing, and AI-powered CRM operations to create unprecedented customer experiences. Transform online engagement into in-store conversions while building the marketing infrastructure that will fuel our expansion to 350+ locations nationwide.

Location: Austin, TX (Hybrid)
Reports To: Chief Marketing Officer (CMO)
Salary: $170-$180K annually + 20% annual bonus

Duties and Responsibilities

• Oversee a team of 5 marketing professionals and improve operational efficiency and effectiveness across all digital marketing initiatives
• Architect and manage brand fund allocation and spend optimization based on ROI performance across franchise network
• Lead comprehensive paid marketing strategies across Meta, Google, and other digital platforms for multi-unit franchise operations
• Manage external agencies and oversee digital performance of individual studios while coaching franchise owners on marketing best practices
• Partner with internal creative team to ensure strategic alignment between asset development and media plan execution requirements
• Analyze campaign performance data and hold agencies accountable for maintaining industry-leading performance standards and best practices
• Develop and oversee lifecycle marketing strategy for email, SMS, and push notifications, including advanced segmentation, retention, reactivation, and personalization campaigns
• Research, evaluate, and implement AI tools for lead management, marketing automation, and performance optimization
• Collaborate with data team on comprehensive reporting frameworks for agency and franchisee performance tracking
• Drive digital transformation initiatives that enhance customer acquisition and conversion across the franchise network

Minimum Qualifications

• Bachelor's degree in marketing, business administration, or related field required
• Minimum of 10 years of progressive experience in digital marketing on either media agency or client side, with 5+ years managing marketing teams
• Extensive expertise in all paid marketing platforms including Meta, Google Ads, and other digital advertising channels with proven multi-unit marketing experience
• Strong analytical skills with deep understanding of media spend tracking, promotional performance modeling, KPIs, ROAS, and LTV optimization
• Comprehensive expertise evaluating media plans relative to marketing objectives, including in-depth understanding of paid search and digital display advertising platforms
• Proven ability to define, segment, and target audiences online with measurable conversion results
• Proficient understanding of advertising technology and integration of digital and offline channels within comprehensive media strategies
• Demonstrated experience in conversion rate optimization (CRO) and tools to manage multiple A/B testing initiatives
• Experience using CRM platforms with AI capabilities to automate lead and client management processes
• Comfortable operating independently and making strategic decisions in fast-paced, high-growth environment
• Exceptional ability to work across organizations and influence stakeholders with confidence and emotional intelligence
• Strong communication and partnership skills with ability to collaborate through complex problems across departments and with external partners
• Experience managing marketing agencies within franchise systems in wellness, healthcare, or highly regulated industries preferred

Additional Preferred Qualifications

• Advanced experience in email marketing platforms and automation strategies
• Expertise in CRM optimization and customer relationship management best practices
• Knowledge of AI tools and their application in marketing optimization and lead management
• Experience with franchise marketing models and brand-franchisee relationship management

The Ideal Candidate

Marketing Executive: 10+ years scaling digital marketing across multi-location businesses (franchises, chains) with experience managing both corporate and individual unit needs

Paid Media Expert: Proven success managing large budgets on Meta/Google Ads and driving online traffic to physical locations with measurable conversion results

Strategic Leader: Strong team management skills with ability to influence franchise owners and translate data into actionable growth strategies

About Restore Hyper Wellness

At Restore Hyper Wellness, we're the award-winning creators of an entirely new category in health. With over 200 studios across 40 states, we deliver innovative, science-backed therapies that help people look, feel, and perform their best. By joining our team, you'll be part of a movement that's redefining what's possible in personal wellness and helping people do more of what they love.

What We Offer

• Insurance benefits effective within 30 days of start date: This includes Curative Health and offers benefits like free NOOM memberships
• 401k match up to 4%
• Monthly fitness reimbursement: We have partnerships with discounts to F45 and FS8
• Flexible PTO
• A high-impact role in a mission-driven, high-growth company transforming the wellness industry
• Opportunity to shape the infrastructure of a category-defining brand
• Collaborative, supportive, and energetic team environment
• Competitive salary and performance-based incentives
• Career advancement in a rapidly expanding organization
• Complimentary access to Restore's cutting-edge wellness therapies, including services at our Austin Headquarters

Ready to revolutionize wellness through excellence? Join us in building the future of Hyper Wellness and make your mark on an industry poised for extraordinary growth.

Restore Hyper Wellness is an equal opportunity employer committed to creating an inclusive workplace for all qualified individuals.