VP Thought Leadership - Home, Family & Baby

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At NIQ, we deliver the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth. We are looking to hire a VP, Home, Baby and Family (HFB) Thought Leadership who will be a public representative of NIQ's point of view and capabilities across these three industries. 

Remote based role based in the US. Candidates must be physically located within the US.

As the VP, Home, Family and Baby Leadership at NIQ, you will be responsible for establishing NIQ’s credibility, positioning, and engagement across HFB-related CPG manufacturers and retailers.

• Create a steady cadence of actionable, forward-looking thought leadership supported by analysis leveraging NIQ’s suite of data solutions and a deep understanding of market dynamics. 
• Promoting NIQ solutions and capabilities through industry presentations at conferences to cultivate new leads and opportunities. 
• Partner with Sales Leaders to enable them to achieve sales goals.
• Collaborate with marketing on HFB-related demand generation campaigns. 
• Create and maintain a network of interested NIQ associates in HFB categories to create additional advocacy and industry participation.
• Participate in client meetings to provide industry perspective and help identify growth opportunities. 
• Play an active role as part of our thought leadership team developing provocative perspective and timely POV on economic changes that will impact NIQ clients in the HFB space.
• Build and maintain a strong network of C-suite industry stakeholders.  Lead discussions with a wide range of decision influencers and budget owners. 
• Assist in business development efforts across manufacturers and retailers. 
• Provide input to HFB-related product development around product attribution, reporting, insights, and analytics / innovation.  
• Gain familiarity with the NIQ solution portfolio.

About You

You are a practitioner in the HFB industry with knowledge and connections among retailers and brands. You confidently speak to the industry issues, consumer and lifestyle trends, and the needs of HFB industry players. You enjoy presenting and are energized when engaging large and senior level audiences. Your communication skills are top notch!  You are able to interweave strategic points, engaging stories, and key data points to craft a compelling storyline. You are comfortable utilizing insights and analytics and view them as a key component of product development, brand management, marketing and merchandising.

#LI-Remote

• 10+ years experience in the HFB retail industry with a preference for CPG and/or retailer leadership experience. This role is expected to engage with both retailers and manufacturers. 
• Outstanding writing and presentation skills - you love to build and tell powerful stories using data. 
• Experience working with complex client relationships.
• Demonstrated understanding of the power in data analytics to drive brand building, marketing, retail merchandising and innovation.
• Proven track record of building senior client engagement and impact.
• 25% domestic travel is expected. 
• Bachelor’s or Master’s Degree.
• Prior experience with NIQ solutions and/or other syndicated data provider preferred.
• Experience pulling data and are hands on in database tools
• Have strong slide/content design skills with experience crafting/tailoring content for different audiences.

This role has a market-competitive salary with an anticipated base compensation of the following range: $126,500 - $190,000. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more.

US Benefits

• Comprehensive healthcare plan (medical, Rx, dental and vision).
• Flexible spending accounts and Health Savings Account (including company contributions).
• Life and AD&D insurance.
• 401(k) retirement plan including company matching contributions.
• Disability insurance.
• Tuition Reimbursement.
• Discretionary paid time off program and 11 paid holidays.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion