Marketing Operations Manager

At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night.

Sectigo is a leading provider of digital identity and cybersecurity solutions, offering a comprehensive suite of products to protect online transactions and communications. Our mission is to secure the digital landscape for enterprises worldwide.

“When people think Online trust management, they think Sectigo because we offer our customers unparalleled peace of mind.”

How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values - Support, Excellence, Communication, Teamwork, Integrity, Growth and Openness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.

We are looking for a Marketing Operations Manager to join our growing global team at Sectigo.

The Marketing Operations Manager takes ownership of our global marketing systems, processes, and performance infrastructure. This role is critical to scaling the impact of our marketing and ecommerce teams, driving operational excellence, and enabling data-driven decision-making.

This individual contributor role will report into the Revenue Operations organization and partner closely with Marketing, Sales, and Rev Ops peers across the globe while working remotely with the option to work from our Cary, North Carolina office 3 days a week.

Here are the core functions, responsibilities, and expectations for this role: 

Marketing Technology & Campaign Operations

• Own day-to-day operations within HubSpot, including workflows, campaign setups, and system hygiene
• Manage and optimize the marketing tech stack, with a strong emphasis on HubSpot, Salesloft, and Salesforce
• Lead the setup and execution of email campaigns, nurture tracks, and automation workflows
• Monitor system performance and proactively resolve issues like sync errors and lead assignment failures
• Oversee lead scoring models and ensure appropriate routing of leads, accounts, and intent signals

Performance Reporting & Optimization

• Deliver campaign and funnel performance reporting to marketing and ecommerce stakeholders
• Identify insights from data and recommend operational improvements
• Collaborate on attribution modeling and contribute to measurement strategies for pipeline and revenue impact

Governance, Compliance, and Security

• Ensure GDPR compliance and support data subject requests
• Partner with IT and security teams to maintain secure and compliant systems
• Regularly manage user permissions and access across tools
• Review and maintain integration integrity, including updates to private keys and APIs

Cross-functional Collaboration

• Serve as the primary point of contact for marketing operations across marketing and ecommerce teams
• Collaborate with sales, sales operations, and RevOps stakeholders to ensure seamless GTM execution
• Support the continuous improvement of processes that impact marketing’s effectiveness and alignment with sales

Other duties as assigned and related to the nature of this role and company initiatives.

Education:

• Bachelor’s degree in Marketing or Communications and/or equivalent work experience is strongly preferred.

Experience:

• Minimum of 3+ years of experience in marketing operations, preferably in a B2B SaaS or ecommerce environment. 5+ years of expereince in strongly preferred along with relevant industry experience. 
• Deep hands-on expertise with HubSpot is essential (minimum of 2 years).
• Strong working knowledge of Salesforce CRM and Salesloft.
• Experience managing lead scoring, campaign execution, and marketing-to-sales handoff processes.
• Ability to thrive in a fast-paced, global team environment and manage multiple projects with autonomy.

Ideal Candidate Profiles, Talents, and Desired Qualifications:

• Familiarity with intent data platforms, customer data platforms (CDPs), and analytics tools.
• Strong communication, problem-solving, and cross-functional collaboration skills.
• Demonstrated ability to streamline complex systems and drive process improvements.
• Operate well in a fast-paced, dynamic environment without requiring significant supervision. Can think creatively and independently to resolve conflict as well as solve problems. 

Global team. Global reach. Global impact.

At Sectigo, we believe doing good is good business. Our strength and our success come from our team of passionate, engaged individuals who make a difference, both locally and globally. Our commitment to engagement is rooted in an unconditionally inclusive workforce, embodying our unique perspectives, heritages, and backgrounds, all as diverse as the experiences of each Sectigo employee. Importantly, we strive to be recognized not only as the CLM leader but also for our intentional efforts to promote employees into the roles that most challenge and excite them, into experiences that allow them to grow their interests as we grow the business. We are committed to bringing a little bit of fun and a whole lot of happiness into everything we do so that our work – and our team members – reflect the positive outcomes we deliver to our customers every day.