Marketing Business Development Manager

Overview

We are seeking a Marketing Business Development Manager, also referred to as a Business Development & Marketing Manager four our Public Relations department. The Marketing Business Development Manager plays a strategic role in promoting hospital services, expanding market presence, brand awareness and fostering relationships that increase patient volume and revenue, while coordinating across departments to ensure aligned messaging and goals. 

Shift’s Available:  Days  

Employment Type: Full Time 

Hours: 8-hour shift – 9:00am to 5:00pm 

Location:Knapp Medical Center, Weslaco TX

Here are some of the benefits of working at Prime Healthcare: 

• Health, dental, and vision insurance options 

• Paid vacation, sick time and holidays 

• Bereavement leave, FMLA and other leave options 

• Employer 401K options 

• Tuition reimbursement options  

• Life, disability, and other insurance options 

• Many other amazing benefits 

Knapp Medical Center is an award-winning, not-for-profit hospital in Weslaco, Texas. With 227 beds, the community hospital specializes in emergency care, orthopedics, obstetrics and gynecology, wound care, surgery, cardiology, gastroenterology, critical care, and interventional radiology. Knapp serves as the only acute care hospital in the Mid-Valley area, as well as Weslaco's only Level III Trauma Center, Advanced Primary Stroke Center, and Level II Newborn Nursery. Knapp has been providing quality and compassionate healthcare to Mid-Valley residents for 60 years.  More than 300 physicians serve on the hospital's medical staff. Knapp also serves as one of the largest employers in the Mid-Valley, employing more than 450 people.  For more information, please call 956-968-8567 or visit www.KnappMed.org

Company is an equal employment opportunity employer. Company prohibits discrimination against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (subject to applicable law), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. The Company also prohibits harassment of applicants or employees based on any of these protected categories. Know Your Rights: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf

Responsibilities

Essential Duties and Responsibilities (includes, but not limited to): 

• Strategic Planning: Develop and implement marketing and business development strategies that align with the hospital’s goals, focusing on service line growth and community outreach 

• Market Analysis: Conduct research on healthcare trends, competitor activity, and community needs to identify new business opportunities and areas for service expansion 

• Referral Development: Build and maintain strong relationships with physicians, clinics, and healthcare partners to increase referrals and patient acquisition 

• Brand Promotion: Oversee advertising, public relations, digital marketing, and community engagement initiatives to enhance the hospital’s visibility and reputation 

• Partnership & Outreach: Collaborate with local organizations, employers, and insurers to develop strategic partnerships that benefit both the hospital and the community 

• Performance Tracking: Monitor marketing and business development initiatives using metrics and KPIs, and adjust tactics based on data-driven insights to improve results 

• Management: Manages all aspects of business development and marketing communications, including creating, implementing, monitoring, and analyzing strategic plans and budgets to support organizational growth 

• Collaboration: Partners with leadership to drive hospital admissions, service line expansion, physician relations, post-acute strategy, community outreach, and tracks growth metrics by program, service line, and physician 

Qualifications

EDUCATION, EXPERIENCE, TRAINING 1. Bachelor’s Degree in Marketing, Business, Communications or related field required2. At least 3 years in related field (business development and/or marketing, communications, PR) required3. Healthcare management experience preferred4. Minimum 2 years of experience in acute care setting strongly preferred5. Experience with project/program management strongly preferred6. Knowledge and experience in program planning, organization, implementation and operations. This must have included responsibility for strategic planning, marketing, communications, business development and market research.7. Strong writing, social media, communication, and leadership skills required8. Critical thinking skills required. Must be proactive and self-driven, able to work well independently and with others.

Full benefits at Prime Healthcare: https://www.primehealthcare.com/careers/benefits/  

We are an Equal Opportunity Employer and do not discriminate against applicants due to veteran status, disability, race, gender, gender identity, sexual orientation, or other protected characteristics.  If you need special accommodation for the application process, please contact Human Resources.  Know Your Rights: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf  

Employment Status

Shift