Marketing Automation Specialist

Position Overview

FUJIFILM SonoSite is seeking an experienced Digital Marketing professional who will be responsible for leading and evolving our Email Marketing channel. This role will focus on developing a strategy and executing email campaigns around existing products, lead nurturing, education, events, and brand initiatives. You will actively maintain the Marketing customer database - driving growth and leading data cleansing initiatives. The ideal candidate will be data-driven and implement testing strategies to drive towards conversion and deliver measurable results. This person is proactive with a strong attention to detail, possesses analytical and problem-solving abilities with exceptional multi-tasking and prioritization skills.

Company Overview

At FUJIFILM Sonosite, we reinvent how healthcare is delivered with point-of-care ultrasound technology. As the leader in bedside ultrasound systems, our innovations save lives—from premature babies in NICUs to trauma patients in emergency rooms.

We’re looking for purpose-driven team members ready to build technology that impacts real-world scenarios, including natural disasters and even war zones. By joining FUJIFILM Sonosite, you’ll be part of a team that thrives on collaboration, out-of-the-box thinking, and a passion for life-saving innovations. Let’s make a difference together.

Our headquarters in Bothell, Washington, blends riverside charm with urban amenities, quality schools, and an ever-evolving downtown—all part of the vibrant Seattle metro area.

Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of “giving our world more smiles.” Visit: https://www.fujifilm.com/us/en/about/region/careers

Job Description

Essential Job Functions:

• Execute production of emails, landing pages, segment distribution lists, forms and campaign flow in marketing automation tool
• Drive brand, nurture, lead-generation, re-engagement, tradeshow, and webinar campaigns for global and regional marketing teams
• Be the point of contact for all Eloqua troubleshooting (e.g. lead flow testing, form validation, segmentation, design, etc)
• Build data cleansing and standardization programs; maintenance of subscriber database
• Support 3rd party app integrations and optimize tracking of marketing lead data (Google Analytics, Google Tag Manager, Hotjar)
• Drive standardization and conduct Eloqua training/onboarding for new marketing hires
• Conduct A/B tests to optimize performance of email and landing page content, design, and messaging
• Work with external agencies to develop initiatives for other marketing channels (e.g. paid advertising, social media).

Knowledge and Experience:

• 4-5 years of digital marketing experience with email, paid advertising, or social media
• 2 years of Eloqua (strongly preferred) or other marketing automation platform (Pardot, Marketo, Hubspot, etc.) experience
• 2 years of Salesforce CRM experience
• A solid understanding of data privacy laws (GDPR, CASL, CCPA, etc.)

Skills/Abilities:

• Ability to dive deep and create reports to measure effectiveness of global email marketing, and make recommendations to improve performance
• Beginner or intermediate HTML/CSS skills required
• Proficient copywriter

Salary and Benefits:

• $65,000.00/yr - $84,000.00/yr depending on experience (Compensation will vary based on skills, experience and location; it is not typical to be hired at or above the top of the salary range).  
• Insurance:
  • Medical, Dental & Vision
  • Life & Company paid Disability
• Retirement Plan (401k):
  • 4% automatic Company contribution
  • Fujifilm matches 50 cents for every dollar you contribute, up to 6% of your salary
• Paid Time Off:
  • You can accrue up to three (3) weeks of PTO in your first year of employment
  • PTO increases based on years of service
• Employee Choice Holidays:
  • Four (4) additional paid days off, based on date of hire in the calendar year
• Paid Holidays:
  • Eight (8) paid holidays per year

FUJIFILM Sonosite offers a fantastic compensation package, including benefits, and a 401k program.  Visit us today to learn more about our exciting technologies and how you can make a difference.  To apply and obtain further details regarding key responsibilities and experience requirements, check out our careers page at www.Sonosite.com/about/careers.

To all agencies: Please, no phone calls or emails to any employee of FUJIFILM about this requisition. All resumes submitted by search firms/employment agencies to any employee at FUJIFILM via-email, the internet or in any form and/or method will be deemed the sole property of FUJIFILM, unless such search firms/employment agencies were engaged by FUJIFILM for this requisition and a valid agreement with FUJIFILM is in place. In the event a candidate who was submitted outside of the FUJIFILM agency engagement process is hired, no fee or payment of any kind will be paid.

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EEO Information

Fujifilm is committed to providing equal opportunities in hiring, promotion and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc.

ADA Information

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our HR Department ([email protected] or (425) 951-1200).