Social Media Manager

Founded in 2022, ARB Interactive is a thriving social gaming startup redefining player experiences across North America. With 100+ talented team members globally and rapid expansion plans ahead, we're profitable, growing fast, and having fun doing it.

Position Summary

ARB Interactive seeks an experienced and strategic Social Media Manager to lead our social media efforts for the Modo Casino brand. Our current social media presence has been skillfully developed, establishing a strong foundation thanks to the incredible work of our team member focused on this area. We are now looking for a leader to take the helm, build upon this success, critically analyze our performance, mentor and guide our social media function, and implement advanced data-driven strategies to drive our channels to the next level of growth and engagement. This pivotal role involves overseeing all Modo Casino social channels, setting the strategic direction, and fostering a data-centric approach to maximize our social impact. You will be responsible for understanding the competitive landscape, staying ahead of trends, and seamlessly integrating partnership activities into our organic social media efforts.

Key Responsibilities

• Strategy & Execution: Develop, oversee, a comprehensive social media strategy and editorial calendar for Modo Casino across relevant platforms (e.g., Facebook, Instagram, Twitter/X, TikTok, YouTube, etc.) aligned with brand objectives and growth targets.

• Data Analysis & Reporting: Continuously monitor, analyze, and report on social media performance metrics (engagement, reach, follower growth, traffic, conversions). Deliver regular, insightful reports highlighting key trends, learnings, and actionable recommendations for improvement.

• Audience Growth: Design and implement innovative, data-informed strategies specifically aimed at significantly growing Modo Casino's social media following, reach, and engagement rates across all platforms.

• Content & Community Management: Collaborate on the creation, curation, and scheduling of compelling, platform-native content (text, image, video) that resonates with our target audience, reflects the Modo Casino brand voice, and drives interaction. Oversee community engagement, ensuring timely and brand-appropriate responses.

• Partnership Integration: Work collaboratively with marketing and partnership teams to strategically weave partner-related content (influencers, affiliates, brand collaborations) into the organic social media narrative and calendar, ensuring authenticity and value for the audience.

• Critical Analysis & Optimization: Go beyond surface-level metrics to critically evaluate why certain content performs well or poorly, testing hypotheses and refining the strategy based on evidence.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field, OR equivalent practical experience.

• 3-5+ years of professional experience managing and demonstrably growing social media accounts for a brand, product, or agency.

• Proven track record of developing and executing data-driven social media strategies that resulted in significant, measurable growth in followers, engagement, and other key metrics.

• Strong analytical skills and proficiency with social media analytics tools (e.g., native platform insights, Google Analytics, Sprout Social, Hootsuite, etc.) and reporting.

• Deep understanding of major social media platforms (Facebook, Instagram, Twitter/X, TikTok, YouTube essential), including their algorithms, audience behaviors, and content best practices.

• Excellent written and verbal communication skills, with a talent for crafting engaging, concise, and brand-appropriate social media copy.

• Keen eye for social media trends, internet culture, and an understanding of (or strong interest in) the social casino/gaming space.

• Experience analyzing competitor social media strategies and performance.

• Self-motivated, highly organized, detail-oriented, and adept at managing multiple projects in a fast-paced environment.

• Collaborative spirit with the ability to work effectively with cross-functional teams.

Preferred Qualifications

• Direct experience working in the social gaming, online casino, or entertainment industries.

• Experience integrating influencer marketing or affiliate partnership content into social strategies.

• Basic graphic design or video editing skills (e.g., Canva, Adobe Spark, CapCut) are a plus.

• Experience working in a high-growth startup environment.

Benefits

• Competitive salary package

• Performance/OKR-based discretionary bonuses

• Collaborative, innovative work environment

• 401(k) retirement plan with company match

• 100% employer-paid flexible medical, dental, and vision benefits for you and your family

• Life insurance, disability insurance, and other ancillary benefit offering options

• Unlimited paid time off and 14 company-paid holidays per year

• Tuition reimbursement

• Employee referral bonus program

Diversity Commitment: We are focused on building a diverse and inclusive team. We welcome people of all backgrounds, experiences, abilities, and perspectives and are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Important Security Notice: Our recruitment team will only contact candidates through official channels using @arbinteractive.com email addresses and via our recruiting platform, Ashby. If you find a position on a third party careers page (LinkedIn, Indeed, etc.), the job posting will redirect you to our careers page (https://jobs.ashbyhq.com/arb-interactive) to begin your application. We will never request payment, banking information, or personal identification details during the application process.

If you're ever uncertain about the legitimacy of communication claiming to be from our company, please forward it to [email protected] for verification before responding or clicking any links.