Fast Facts

Join HackerRank as a Customer Marketing Manager, where you'll enhance customer engagement through impactful campaigns and storytelling, while driving revenue and advocacy.

Responsibilities: Manage customer reference and storytelling efforts, develop targeted nurture programs for key personas, and execute multi-channel marketing campaigns to boost customer retention and advocacy.

Skills: Proven B2B SaaS marketing experience, particularly with enterprise personas, strong capability in campaign execution, and proficiency in marketing automation tools like HubSpot and Salesforce.

Qualifications: 4-6 years in customer marketing, especially in B2B SaaS; experience with CHROs and CTOs is preferred; familiarity with video storytelling and account-based marketing is a plus.

Location: This is a remote position within the United States.

Compensation: $120000 - $150000 / Annually

About the team:

The Customer Marketing team sits at the intersection of marketing, product, and field driving actions through compelling storytelling and high-impact campaigns. We spotlight our happiest customers, scale their success stories, and create programs that bring the voice of the customer into every stage of the journey. Our work strengthens HackerRank’s reputation in the market.

About the role:

We’re looking for a Customer Marketing Manager to own and execute HackerRank’s customer marketing engine across the world. In this individual-contributor role, you’ll build and scale programs that deepen engagement, strengthen advocacy, and accelerate revenue through persona-driven storytelling and targeted campaigns. You’ll work across teams to create high-impact moments that keep our customers engaged and our field teams empowered.

What you’ll do:

• Own the customer reference and storytelling pipeline- from sourcing advocates to briefing internal creative/video partners.
• Partner with Field, Product, and Growth teams to drive ABM plays, event follow-ups, and GTM-aligned campaigns.
• Develop persona-based nurture programs tailored to the Offices of the CHRO & CTO.
• Build and scale customer marketing campaigns that drive retention, expansion, and advocacy across the post-sale journey.
• Measure and optimise programs based on pipeline influence, engagement performance, and customer feedback.

You will thrive in this role if:

• You excel at building from scratch and turning insight into action.
• You are passionate about translating customer success into compelling campaigns.
• You have a track record of running targeted programs that impact pipeline and retention.
• You bring a builder’s mindset and a performance marketer’s precision to every initiative.

What you bring:

• 4-6 years of experience in B2B SaaS customer marketing or lifecycle marketing.
• Proven experience working with enterprise buyer personas - especially CHROs, CTOs, or equivalent.
• Strong ability to lead multi-channel campaigns, from concept to execution.
• Comfort working with marketing automation tools like HubSpot, Salesforce & Webflow
• Excellent communication and collaboration skills to work cross-functionally with Field, Product, and Creative teams.
• Bonus: Experience working with video storytelling, sales enablement, and account-based marketing strategies.
• Bonus: Familiarity with customer database strategy- ability to assess segments and tailor messaging accordingly

Current base salary range: $120,000 to $150,000. The exact salary may vary based on skills, experience, location, market ranges, and other compensation offered. The salary range does not include other compensation components, commissions (for sales-related roles), bonuses, or benefits for which you may be eligible. Salary may be adjusted based on business needs.