Director of Product Marketing
Skills
- Strong storytelling and communication skills to translate complex technology into compelling narratives.
- Experience leading product marketing in B2B SaaS or security/identity sectors.
- Ability to influence executives and collaborate cross-functionally.
- Data-driven with a focus on customer insights and market trends.
- Leadership capabilities in building and coaching teams.
Responsibilities
- Define and evangelize category narrative and positioning to differentiate Incode.
- Develop and execute go-to-market strategy including launch plans, pricing, and demand-gen programs.
- Conduct competitive intelligence to inform sales strategies and market positioning.
- Collaborate with content and creative teams to produce high-impact marketing assets.
- Partner with sales, customer success, and partners to create enablement tools and training.
- Gather voice of customer and market insights to influence product strategy and roadmap.
- Define and monitor KPIs for launches, pipeline, win rates, and brand preference.
- Recruit, mentor, and lead a high-performing product marketing team.
Education
- Bachelor’s or Master’s degree in Business, Marketing, or a technical field, or equivalent experience.
Benefits
- Meaningful equity ownership.
- Flexible working hours and workplace arrangements.
- Open vacation policy.
- Wellness program support.
- International travel opportunities.
- Additional benefits including 401k and medical insurance varying by location.
Average salary estimate
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