Senior Product Marketing Manager
Skills
- Product marketing expertise in SaaS, preferably with PLG or hybrid GTM experience.
- Strong storytelling and ability to simplify complex concepts.
- Customer empathy and deep understanding of user needs and buying behavior.
- Cross-functional leadership and project management abilities.
- Excellent written and verbal communication skills for diverse channels.
- Critical thinking and strong narrative development.
- Adaptability to shifting priorities and resilience under changing conditions.
Responsibilities
- Lead go-to-market strategy for new products and features from planning through launch and adoption.
- Craft clear and compelling messaging and positioning for target audiences.
- Partner with Product, Sales, Brand, and Customer Success teams to ensure consistent messaging and enablement.
- Translate customer insights into marketing strategies through research and competitive intelligence.
- Own channel strategy to build scalable and effective launch approaches across multiple platforms.
- Develop and maintain key product marketing assets such as one-pagers, release notes, FAQs, pitch decks, and battlecards.
- Act as an evangelist for products internally and externally, advocating customer value.
- Support awareness and lifecycle marketing programs to drive acquisition, expansion, and retention.
- Align teams to ensure shared goals and clarity across stakeholders.
- Continuously test and iterate marketing approaches based on data and feedback.
Education
- Bachelor’s degree or equivalent experience preferred.
Benefits
- Quarterly corporate bonus program or sales incentives.
- Equity awards.
- Competitive benefits package.
Average salary estimate
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