Sr. Digital Marketing Specialist - job 2 of 2

At Raising Cane’s Chicken Fingers® we serve only the best tasting and most craveable chicken finger meals. It’s our ONE LOVE®. Our Crew make it happen, our Culture makes it unique and the Community makes it all worthwhile.   

Every talented Crewmember in our Restaurant Support Office (RSO) is important to our success and a value to our rapidly growing Company. We all work with a sense of purpose and focus on our chicken finger meals, Customers, Crew, Communities and Company Culture. We are constantly striving to Raise The Bar. The future for Raising Cane’s is growth focused and we’re on the path to being one of the top 10 restaurant companies in the United States. 

The Digital Marketing Senior Specialist is responsible for executing and optimizing digital touchpoints to drive engagement, loyalty, and performance. This role manages day-to-day digital operations including CRM programs, website content, technical enhancements, and performance metrics to ensure seamless campaign execution, measurable growth, and best in-class customer experience.

Your Impact and Responsibilities:

Develop and execute national and local marketing campaigns across email, website, and app platforms to drive retention and engagement

• Own execution of Caniac Club messaging and offer delivery across all channels • Build and manage a comprehensive digital content calendar and roadmap
• Lead the digital setup for new restaurant openings, including landing pages and “About This Restaurant” content
• Maintain and update evergreen website content with brand accuracy and SEO optimization
• Monitor digital performance metrics and identify opportunities for optimization
• Partner with Customer Support and Operations teams to manage ratings, reviews, and digital product updates
• Collaborate with development teams to prioritize and deploy UX and performance enhancements
• Maintain accurate local listings across platforms, including Google Business Profile and Apple Maps to improve visibility and drive traffic
• Manage website support tickets, resolving technical and content issues with internal partners

• 3+ years’ experience in digital marketing, CRM, or website management
• Bachelor’s degree in marketing, communications, or related field, or equivalent experience 
• Strong knowledge of CMS platforms, SEO fundamentals, and marketing automations tools
• Proficiency in campaign performance tracking and analytics (e.g., Google Analytics, Google Tag Manager, CRM systems)
• Experience executing multi-channel campaigns with attention to detail and performance tracking
• Skilled in developing business documents such as content calendars, timelines, and process flows Preferred

Qualifications:

• Familiarity with ADA compliance and digital accessibility standards

All your information will be kept confidential according to EEO guidelines.

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