Vice President, Earned Media Strategy - job 1 of 2
Skills
- Deep consumer media expertise with strong top-tier media relationships
- Strategic storytelling aligned with business and marketing goals
- Expertise in CPG, food & beverage, lifestyle, entertainment, and sports media
- Proficient in traditional and emerging media platforms including podcasts and creator networks
- Strong client service and presentation skills
- Leadership and team mentoring capabilities
- Ability to work under pressure and manage multiple complex projects
Responsibilities
- Lead development and execution of comprehensive earned and integrated media campaigns for large-scale consumer clients
- Build and maintain strong media relationships across business, lifestyle, entertainment, news, and sports outlets
- Craft culturally relevant narratives tapping into sports and pop culture trends and major events
- Oversee earned media campaigns including product launches, thought leadership, and celebrity partnerships
- Monitor media trends and provide insights to clients and teams identifying timely earned opportunities
- Counsel senior clients and executives on media strategy, positioning, and media training
- Present strategic plans and campaign results in client meetings, inter-agency collaborations, and pitches
- Collaborate with cross-functional teams to align earned strategies with broader marketing goals
- Manage resources, timelines, and deliverables ensuring top-tier execution
- Mentor and lead junior team members fostering growth and earned media excellence
Education
- Bachelor's degree or equivalent experience in Public Relations, Communications, Journalism, or related field
Benefits
- Medical, Dental, and Vision insurance
- 401k plan with employer match
- Tuition Reimbursement
- $60 monthly Juice Money reimbursement
- MyDays flexible holiday schedule
- Short-Term Disability coverage
- Paid Employee Family Leave
- Family Building Benefit
Average salary estimate
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