Social Media Lead
Skills
- 6+ years of social media management experience, preferably with agency background.
- Strong understanding of unique features, audiences, and best practices across social platforms like TikTok, Instagram, YouTube, Facebook, and X.
- Proven ability to set social media strategy and direct content development.
- Experience managing paid social campaigns focused on app downloads.
- Proficiency with enterprise social management and analytics tools such as Sprout, Khoros, and Hootsuite.
- Analytical thinker experienced with social media performance analysis.
- Passion and knowledge of entertainment and sports industries.
- Adaptable and able to thrive in fast-paced environments with some flexibility for nights/weekends.
Responsibilities
- Develop and oversee organic and paid social media strategies aligned with brand growth and performance goals.
- Manage social content calendars and publishing tools, ensuring timely and relevant community engagement.
- Collaborate with creators and internal teams to produce high-quality social-first content including videos, memes, and UGC.
- Build and maintain influencer partnerships to expand reach and increase engagement.
- Analyze social media metrics and reporting to inform strategy and optimize performance.
- Identify emerging trends and real-time opportunities to enhance brand relevance.
- Partner cross-functionally to align social activities with broader business objectives.
Education
- Bachelor’s degree or equivalent work experience preferred.
Benefits
- Annual bonus incentives and equity participation.
- Flexible PTO and mental health days.
- Medical, dental, and vision insurance.
- 401K matching program.
- Monthly credits and discounts for attending live events.
- Modern office in Chicago with hybrid work opportunity.
Average salary estimate
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