VP, Communications Planning, Media Strategy and Investment

Be part of an amazing story.

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The VP, Communications Planning, Media Strategy & Investment serves as a visionary and strategically minded media leader, responsible for modernizing our media through a customer-first lens. This role plays a critical part in aligning media strategy with creative excellence and broader marketing priorities. As the organization transforms, the VP acts as a key change agent—building new capabilities and embedding more integrated, insight-driven ways of working. This position offers a rare opportunity to shape the future of how media amplifies creativity, fuels brand love, and drives measurable results.

What You Will Do

• Define and Lead a Customer-Led Media Vision: Develop a modern media strategy anchored in customer journeys, behavioral insights, and brand storytelling. Champion full-funnel thinking across paid, social, and emerging channels.
• Modernize Media Planning & Operating Models: Focus on strategic integration with creative and marketing strategy. Redesign processes to embed media earlier in campaign development and connect seamlessly with marketing rhythms.
• Drive Organizational Change and Capability Building: Lead the transformation of media-related roles, responsibilities, and skills—guiding teams through new ways of working, and fostering a collaborative, learning-driven culture.
• Foster Deep Integration with Creative & Marketing Strategy: Serve as the connective tissue between media, creative, and marketing strategy teams to ensure aligned narratives, effective brief development, and end-to-end creative/media cohesion.
• Partner Effectively with Agencies and Internal Stakeholders: Lead external partnerships and internal alignment to ensure high-quality execution, transparency, and collaboration across channels.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities. 
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

• Integrated Planning – Track record of aligning media with creative and marketing strategy to drive meaningful customer engagement.
• Channel Expertise – Deep knowledge of paid, owned, and emerging media channels including digital, social, SEM, display, and influencer marketing, with the ability to build integrated, brand-aligned plans.
• Change Leadership – Proven success leading marketing transformation or change management initiatives in large or matrixed environments.
• Agility & Innovation – Agile mindset with comfort leading through ambiguity, testing new ideas, and adapting quickly to change.
• Leadership Presence – Strong leadership presence, with experience managing and developing cross-functional teams and external agency partners.
• Clear & Strategic Communicator – Exceptional communication and stakeholder management skills.

Who You Are

• Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. MBA preferred. 
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities. 

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here. 

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives. 

Join us and help write the next chapter in our story - apply today! 

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.