Senior Marketing Manager, Cattle Performance Portfolio

States considered:  Kansas, Texas

The Senior Marketing Manager, Cattle Performance Portfolio is responsible for developing and executing marketing initiatives for the entire cattle growth implant portfolio. The ideal candidate will be responsible for providing operating and strategic plan input and accountable for achieving the quarterly and yearly P&L operating plan for US cattle growth implants.  The Senior Marketing Manager will maintain a high level of interaction with relevant Zoetis functional areas such as Technical Services, Sales, Finance, Research &Development, Manufacturing as well as Marketing Agencies to ensure strategy and tactics are included into the overall cattle performance portfolio. In this position this person will be responsible for managing the A&P assigned budget, ensuring proper resource allocation, and leading the development of content by working closely with the Marketing Communications team.

• Establish, oversee and implement the Beef implant portfolio marketing strategies programs to support the short, middle and long-term growth of these Zoetis portfolios.
• Provide clear direction to and actively engage with cross functional teams to build and maintain a robust product and services pipeline that ensures a solid competitive advantage and meets Beef Customer needs.
• Monitor and gather key customer insights, competitive activities and market insights to incorporate into effective marketing strategies.
• Responsible to lead, develop and execute product launchesand label extensions within the implant portfolio.
• Ensures key stakeholder alignment, resource allocation, accurate forecasts and clear KPIs for marketing metric reports and submitting price memos for a variety of price related promotions
• Accountable for Op Plan input and follow up from the financial and strategic perspective.
• Responsible for implant demand forecasting; working with manufacturing teams on accurately forecasting on monthly and annual demand planning basis and ensuring consistent product supply.
• Collaborate with the Marketing Communications Managers and Agencies to deliver proper communication content and marketing materials with a focus on digital.
• Responsible to manage the assigned A&P budget and ensure quarterly and annual targets are met
• Accountable for the timely development of quality marketing activation plans and timely delivery of high quality, cost effective promotional tools and materials for distribution to field sales representatives.
• Manage and maintain ongoing relationship with the Beef Industry relevant institutions to ensure Zoetis representation and that key customer insights are incorporated into effective marketing strategies. Oversee marketing agency deliverables, as well as other external suppliers, to ensure partner capabilities and effectiveness meet the teams needs and work and resources are deployed appropriately.
• Actively identifying synergies and efficiencies across the Livestock franchise teams and other business units and provide a unique One Zoetis view that helps identify new opportunities, challenges and innovations as they relate to keep Zoetis in a leadership position in the market
• As a leader within Zoetis, the candidate should model Zoetis values and leader behaviors and conduct business in a manner consistent with those values and behaviors.

Education and Experience

* BS or BA required (communications or business). MBA or relevant advanced degree preferred.

* 10+ years of related commercial, marketing or beef cattle Industry relationship experience required.

* Animal health, pharmaceutical and/or agricultural experience preferred.

Technical Skills Requirements

• Excellent marketing operations and marketing communications skills and knowledge.
• Demonstrated budget management acumen.
• Strong writing, editing and verbal communications skills. Demonstrated ability to organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadline.
• Demonstrated ability to provide innovative and efficient solutions to deliver programs and initiatives that meet marketing objectives and business strategies.
• Ability to collaborate with and influence cross-functional teams.
• Proven track record successfully leading new product launches.
• Proven ability to think strategically and act decisively.
• Must demonstrate initiative, resourcefulness, accountability and willingness to accept challenges and lead change.
• Computer experience: Microsoft Windows, Outlook, Word, PowerPoint, Excel, Teams and Tableau

Physical Skills Requirements

• The ideal candidate will be based in Kansas or Texas. We are open to considering applicants located in other regions with strong ties to the cattle industry and are reasonably located near a major airport.
• The role will have responsibility to travel to meetings and other Zoetis sites 25% of the time and some weekend work/travel are a requirement of the position.

 

Full time

Regular

Colleague

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [email protected] to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.