Demand Generation Manager
Skills
- Experience with paid channels and marketing automation platforms.
- Ability to analyze attribution data and link marketing efforts to business outcomes.
- Strong campaign-building and optimization skills.
- Familiarity with AI tools for marketing automation and campaign improvement.
- Excellent communication and collaboration skills.
Responsibilities
- Own demand generation strategy and execution across paid ads, email, content, and campaigns focusing on meetings and pipeline.
- Build results-oriented campaigns that are useful, timely, and contextual to target audiences.
- Manage and optimize paid channel performance daily, including Google and LinkedIn.
- Collaborate with content and product marketing teams to create offers, guides, templates, and insights to move prospects through the funnel.
- Improve landing pages, nurture journeys, and sales hand-offs continuously.
- Report performance clearly, highlighting successes, areas for improvement, and next steps.
- Partner closely with sales to maintain high lead quality and support closures.
- Experiment with AI tools and workflow automation to increase efficiency and scale campaigns.
Benefits
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