SEO Specialist, R2Net - job 1 of 2
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Our banner is part of Signet Jewelers, a purpose-driven company who believes love inspires love and whose mission it is to enable all people to Celebrate Life and Express Love. Signet Jewelers is also a “Great Place to Work-Certified™” company. Innovation and brilliance – two things that set us apart. Join us!
R2Net is a diamond bridal jewelry company with a technology soul. R2Net Inc. is an innovative technology company that provides e-commerce and supply chain platforms to connect the entire span of the diamond industry’s ecosystem, including manufacturers, retailers and consumers.We are seeking a data-driven, detail-oriented SEO Specialist to join our growing marketing team. This role will be responsible for driving organic traffic growth and revenue across two industry-leading luxury jewelry websites. The ideal candidate will have a strong understanding of on-page, off-page, and technical SEO and will be passionate about using data and best practices to continuously improve search visibility and user experience.
Assist in developing and executing comprehensive SEO strategies tailored to each brand’s goals and audience.
Identify keyword opportunities aligned with high-intent search behavior and brand positioning.
Track and report on KPIs including organic sessions, rankings, conversions, and revenue.
Conduct regular site audits to identify and resolve issues related to crawlability, indexation, site architecture, speed, Core Web Vitals, structured data, canonicalization, etc.
Collaborate with developers and tech teams to implement technical SEO recommendations.
Optimize title tags, meta descriptions, headers, image alt attributes, internal linking, and URL structures.
Ensure SEO best practices are applied across all page types including product, category, and content pages.
Provide keyword and topic research to guide new content creation and support content refreshes.
Collaborate with copywriters and content teams to align content with SEO objectives and brand tone.
Use tools like Google Search Console, GA4, SEMrush, Ahrefs, and Screaming Frog to monitor SEO performance.
Analyze competitor SEO tactics and identify opportunities for improvement.
Conduct site audits to look for areas of opportunity
Work closely with web development, UX, creative, and merchandising teams to ensure SEO is baked into site experiences.
Partner with analytics and digital marketing teams to ensure alignment with broader marketing objectives.
Don't forget, We have many opportunities available on our other career site pages. Click here to link to our careers page!
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To enable all people to Celebrate Life and Express Love.
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