Manager, Social Media - Zales

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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

We are a looking for a creative and strategic Social Media Manager responsible for the Zales & Banter organic social presence including strategy, content planning, creative execution and monitoring. This role will own the end-to-end social process inclusive of creating lo-fi, trend-driven content that amplifies the brand voice and builds authentic connections with our audience. You’ll play a key role in driving our brands cultural relevancy and follower growth through engaging content, with the ability to maneuver in a fast-paced environment.

This hybrid role requires a flexible work schedule, combining on-site presence with remote work, based out of our Support Center in Dallas, Texas.

MAJOR RESPONSIBILITIES/ESSENTIAL FUNCTIONS: 

• Oversee and execute social media strategies against platform best practices and the brand guidelines based on cultural/trending moments, seasonal calendars, and brand priorities.

• Manage and maintain Instagram and TikTok Shops to drive product discovery and conversion.

• Own scheduling and publishing using social media management tools.

• Monitor and analyze performance metrics, delivering regular reports and actionable insights to optimize content strategy and inform future planning.

• Identify cultural moments, trends, and platform opportunities translating them into engaging lo-fi content.

• Concept, shoot, and edit social-first content with a scrappy, test-and-learn mindset to drive reach, engagement, and relevance

• Partner with agency teams to gather produced assets for organic social integration.

• Partner with agency team on development of brands Organic Social Strategy.

• Collaborate with cross functional partners across Media, Brand, PR, Influencer and Merch to ensure brand priorities and initiatives are represented in the social strategies in the appropriate capacity.

• Maintain and optimize all brand organic social platforms inclusive of Meta, Pinterest, Snapchat, TikTok, YouTube and potential up and coming platforms – ensure all content has the appropriate product tags/links for a smooth CX.

• Stay across key industry trends, competitive insights, industry leaders and emerging social media technologies.

QUALIFICATIONS:

• 3–5 years of experience managing organic social media for a consumer-facing brand, ideally in retail, fashion, or lifestyle.

• Proven ability to create short-form, lo-fi content independently using tools like CapCut, Canva, or native app editors.

• Strong understanding of social commerce and experience managing Instagram and/or TikTok Shops.

• Strong understanding of platform nuances (Instagram Reels, TikTok, etc.) and performance analytics.

• Strong writing skills with a sharp eye for tone, voice, and trends.

• Highly organized and able to manage multiple priorities in a fast-paced environment.

• Proactive, collaborative, and enthusiastic about brand social storytelling.

BENEFITS & PERKS:

We believe in rewarding top talent with a comprehensive and competitive benefits package designed to support your well-being, professional growth, and work-life balance:

✔ Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
✔ 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
✔ Generous Time Off – Recharge with a robust PTO package, plus company holidays.
✔ Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
✔ Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
✔ Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!

Join us and be part of a dynamic team driving innovation and impact in the industry!