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Performance Marketing, Sr. Manager

Zinnia is a leading technology platform focused on accelerating life and annuities growth by providing innovative enterprise solutions and data insights. We seek a Performance Marketing, Sr. Manager to lead and optimize our paid acquisition efforts across multiple channels managing a $20M+ budget, driving strategic growth and collaboration across teams.

Skills

  • Expertise in managing high-budget paid media campaigns
  • Strong data analysis and performance marketing skills
  • Experience with multi-channel paid acquisition strategies
  • Financial literacy including P&L ownership and forecasting
  • Ability to collaborate across teams and manage agency partners

Responsibilities

  • Develop and execute paid social, influencer, programmatic, and emerging channel strategies
  • Manage and optimize performance agency relationships against KPIs
  • Forecast and optimize campaigns focusing on CAC, ROAS, and lead quality
  • Coordinate creative briefs and approval processes including legal compliance
  • Lead creative testing initiatives to drive continuous improvement
  • Collaborate cross-functionally with Content, SEO, Product Marketing, Legal, and Operations teams
  • Launch new marketing channels and phase out underperforming ones
  • Translate marketing data into actionable insights and decisions

Education

  • Relevant degree preferred (Marketing, Business, or related fields)

Benefits

  • Health and dental insurance
  • Parental leave
  • 401(k) plan
  • Incentive and bonus opportunities
  • Tuition reimbursement
To read the complete job description, please click on the ‘Apply’ button
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CEO of Zinnia
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Michele Trogni
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Average salary estimate

$115000 / YEARLY (est.)
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$90000K
$140000K

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We're Zinnia. We believe life insurance and annuities are vital to the financial wellness of every family. And the way we see it, consumers deserve a great experience from the first day they consider these products, all the way through the day th...

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TEAM SIZE
SALARY RANGE
$90,000/yr - $140,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
June 19, 2025

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