Senior Manager, Mobile App - New Programs & Growth Channels - GTM

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances, and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks and digital displays. As an eleven-time winner of EPA’s ENERGY STAR® Partner of the Year Award for Sustained Excellence, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

Role & Responsibilities

• Strategic Growth Initiatives: Identify and implement new growth opportunities for the mobile app business, focusing on acquisition, retention, and customer value maximization. This includes leveraging machine learning algorithms and personalized experiences to optimize user journeys and drive long-term engagement.
• New Program Development: Design and launch innovative programs to drive user acquisition, engagement, and retention. This includes creating referral programs, gamification strategies, exclusive content offerings, and loyalty rewards to attract and retain users while fostering brand advocacy.
• Market Expansion: Identify and capitalize on new market opportunities by tailoring app features and marketing strategies to diverse demographics and geographic regions. Simultaneously, provide context-driven, personalized experiences that resonate with localization preferences to enhance user satisfaction and adoption.
• Partnership Strategy: Design and implement a partnership strategy to collaborate with partners and platforms, focusing on synergistic collaboration. These partnerships should aim to boost user acquisition efforts while delivering mutual benefits to all involved parties, such as co-branded campaigns or bundled offerings.
• Innovation Pipeline: Continuously evaluate and implement emerging technologies (e.g., AR/VR) and trends (e.g., subscription models, live streaming, voice-based interactions) to stay ahead of competitors and deliver unique value to users.
• Customer-Centric Value Maximization: Develop strategies to maximize customer value by delivering seamless, context-driven experiences that align with user preferences. This includes enhancing usability, ensuring consistent updates, and addressing evolving customer needs through feedback-driven iteration.
• Feedback-Driven Iteration: Actively gather and analyze user feedback to identify pain points and opportunities for improvement. Use this data to iterate on app features, enhance usability, and ensure the app consistently meets evolving customer needs.
• App Loyalty Drivers: Implement strategies to foster user loyalty by offering personalized incentives, exclusive benefits, and seamless experiences. This includes loyalty programs, tiered rewards, and consistent updates that keep users engaged and invested in the app’s ecosystem.
• GTM Focused Executions: Develop and execute Go-To-Market (GTM) strategies for new app features, updates, or launches. This includes crafting compelling messaging, coordinating cross-functional teams (e.g., marketing, sales, product), and leveraging data-driven insights to ensure successful market penetration and adoption.
• Push Notification Innovation: Innovate push notification strategies to enhance user engagement and retention. This includes leveraging machine learning for personalization, optimizing timing and frequency, and delivering context-driven messages that drive actionable outcomes while minimizing opt-outs

Skills and Qualifications

Minimum Qualifications

• Educational Background: A bachelor’s or master’s degree in Business Administration, Computer Science, Information Technology, or a related field.
• Professional Experience: 8+ years of experience in product management, mobile app development, marketing, or a related role. Proven track record in driving growth initiatives for mobile apps, with a focus on acquisition, retention, and customer value maximization.
• Technical Expertise: Proficient in mobile app ecosystems (iOS, Android) and development frameworks. Skilled in machine learning algorithms and personalization techniques to enhance user experiences. Hands-on experience with data analytics tools (e.g., Excel, Tableau, Adobe Analytics, Google Analytics) and proficiency in SQL, GCP BigQuery, and related data analysis skills to extract actionable insights.
• Strategic Thinking: Demonstrated ability to develop and execute strategic growth initiatives, including market expansion, partnership strategies, and channel diversification. Experience in designing and launching innovative programs (e.g., referral programs, gamification) to drive user engagement and retention.
• Collaboration and Leadership: Proven leadership skills with the ability to collaborate effectively with cross-functional teams (e.g., design, development, marketing). Experience in coordinating GTM strategies for new app features or launches.
• Customer-Centric Approach: Strong focus on delivering context-driven, personalized experiences that maximize customer value. Experience in gathering and analyzing user feedback to iterate on app features and enhance usability.
• Innovation and Adaptability: Keen awareness of emerging technologies (e.g., AR/VR, voice-based interactions) and trends (e.g., subscription models, live streaming). Ability to innovate push notification strategies using machine learning for personalization and context-driven messaging.
• Analytical and Problem-Solving Skills: Excellent analytical skills to monitor key metrics (e.g., user acquisition cost, retention rate) and make data-driven decisions. Strong problem-solving abilities to address user pain points and optimize app performance.
• Communication and Presentation: Exceptional communication and presentation skills to articulate strategies, insights, and progress to stakeholders. Ability to craft compelling messaging for GTM campaigns and partnerships.

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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

The salary range for this role will vary among specific regions due to geographic differentials in the labor market, and actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.  However, the salary ranges in the following regions are expected to be as follows:

• California: $212,500 to $235,500
• New Jersey: $196,000 to $217,000

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

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Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.