The primary role of Product Solutions Marketing function is to plan, manage and coordinate the introduction of new products into global markets, including formulation of marketing communications plan and product training materials. Key deliverables include working on launch strategies, action plans and toolkits in conjunction with stakeholder inputs and field requirements (professional and consumer). Managing mature products throughout their lifecycle, including post-market support, product improvements and obsolescence. Communicating global competitor activities and products to the product development project teams.
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