Marketing Analytics Manager, Forecasting & Reporting

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.  

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!  

We are looking for a Marketing Analytics Manager, Forecasting & Reporting to join our growing team! In this role, you will lead the development and refinement of predictive models to analyze subscriber behavior, market trends, and retention strategies. You will be responsible for data accuracy, performance analytics, and strategic insights that drive informed business decisions. This role requires collaboration with key stakeholders across marketing, strategy, and sales to optimize acquisition and retention strategies.

As Marketing Analytics Manager, Forecasting & Reporting, your duties and responsibilities will include:

• Develop and refine models to forecast subscriber behavior, including acquisition, churn, and overall market trends
• Conduct scenario analysis to predict the impact of different marketing strategies and external factors on subscriber growth and retention
• Continuously refine forecasting models to improve accuracy and relevance, incorporating new data and methodologies as needed
• Ensure data quality by working closely with data management teams, implementing best practices for tracking and reporting
• Provide actionable overall market and customer insights to address key strategic questions
• Manage the tracking, reporting, and analysis of marketing activities, providing leadership on developing automation tools and dashboards
• Design, build and support custom reporting and analysis dashboards
• Analyze external and internal customer data using database queries (SQL), spreadsheet (Excel) models, web analytics tools (PowerBI/Looker/etc.), and statistical analysis tools
• Create PowerPoint presentations or other visual aids to provide market and consumer insights to other marketing and sales departments
• Advise other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data

WHAT IT TAKES TO CATCH OUR EYE:

• Bachelor’s Degree and 7+ years of relevant experience 
• Experience analyzing and forecasting direct to consumer or SMB subscription services such as internet, wireless, insurance, financial services, SAAS, etc.
• Ability to analyze complex data sets, build models, and generate accurate forecasts
• Strong business acumen with the ability to find insights in data
• Experience communicating analytic findings and implications to executive audiences
• 5+ years’ experience with critical analytical tools such as Excel, BigQuery, Looker, Tableau, PowerBI, SQL, etc.

BONUS POINTS FOR:

• Knowledge of Telecommunications industry, specifically product, pricing and marketing tools and tactics

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WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Inclusion and belonging are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals, including individuals with a disability/veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process, please contact [email protected] to initiate the accommodations process. 

For all applicants, please take a moment to review our Privacy Notices:  

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice