Senior Director of Marketing, Negative Pressure Wound Therapy

Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living. As the Senior Marketing Director for the US NPWT business, you will own the strategic direction, execution, and performance of our Negative Pressure Wound Therapy portfolio across the U.S. healthcare market. Your role will be pivotal in driving market growth, customer engagement, and commercial excellence in alignment with Smith & Nephew’s mission to restore lives through innovative wound care solutions.

What will you be doing?

• Strategic Leadership:
  Develop and execute the overarching marketing strategy for the US NPWT business, ensuring alignment with global priorities and local market dynamics. Translate strategy into actionable plans that drive growth, market share, and brand differentiation.
• Portfolio & Brand Management:
  Own the positioning, messaging, and lifecycle management of the NPWT product portfolio, with a specific focus on PICO and RENASYS platforms. Ensure strong value proposition delivery across key customer segments.
• Commercial Enablement & Sales Support:
  Partner closely with the US sales leadership to craft and deliver impactful commercial tools, sales training, and promotional campaigns that empower the field force and drive customer conversions.
• Customer Engagement:
  Own the development of targeted marketing programs to engage key stakeholders, including surgeons, wound care specialists, and hospital administrators. Elevate Smith & Nephew’s presence through thought leadership, KOL partnerships, and clinical education initiatives.
• Cross-Functional Collaboration:
  Collaborate with Clinical Affairs, Regulatory, Market Access, Finance, and Global Marketing to align on pricing strategy, evidence generation, reimbursement positioning, and product launches.
• Market Insights & Analytics:
  Leverage data and customer insights to inform strategy, refine messaging, and measure performance. Monitor market trends, competitor activity (e.g., Solventum, KCI, 3M), and customer needs to anticipate opportunities and threats.
• Team Leadership:
  Lead, mentor, and develop a high-performing marketing team. Foster a culture of accountability, agility, and customer-centric innovation.
• Innovation & Pipeline Readiness:
  Act as the voice of the US market to global teams, advising pipeline development and ensuring future solutions meet clinical and commercial needs.

What will you need to be successful?

Minimum 10 years of combined Sales and/or marketing experience, with at least

5-10 years in the medical device industry and at least 3 years as a marketing Director

Shown team leadership experience and strategic planning

Strong influence management, execution orientation, effective presentation skills, customer focus, self-motivation, exceptional communication, and team-building abilities are essential for success

BA/BS required, Marketing focus preferred.

You Unlimited.

• Inclusion, Diversity and Equity - We are committed to welcoming, celebrating and thriving on Diversity! Learn more about Employee Inclusion Groups on our website (https://www.smith-nephew.com/)  
• Your Future: 401K Matching Program, 401k Plus Program, Discounted Stock Options, Tuition Reimbursement  
• Work/Life Balance: Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day  
• Your Wellbeing: We offer Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program  
• Flexibility: Hybrid Work Model (For most professional roles)  
• Training: Hands-On, Team-Customized, Mentorship  
• Extra Perks: Discounts on fitness clubs, travel and more! 

Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.