Social Media Content Manager

Our Mission

At Prose, we don’t believe in “one-size-fits-most.” We create custom beauty that’s inclusive to all hair & skin types, needs, and preferences. Each of our beauty products are customized to a person’s needs based on the results from an online consultation. The individual data is processed through a proprietary algorithm and made-to-order in the Prose lab using natural active ingredients. Marrying emerging technologies with the best in beauty, Prose is truly creating something special.

This is the opportunity to join a fast-growing startup and an energetic team that works together to deliver creative solutions that are transforming the way people think about and shop for personalized beauty. We’re looking for talented problem solvers who lead with passion and who face any task with a positive mindset.

Position Summary

The Prose team is looking for a Social Media Content Manager who reports to our Senior Manager, Social Media and Community. The Prose Social Media Content Manager is responsible for managing day-to-day social media planning, while staying on top of trending topics. In addition, this role will work very closely with the rest of the internal social media team to apply thoughtful social strategies to content across all platforms.

Key Responsibilities

• Content Planning
  • Own and maintain the social media calendar across social platforms including Instagram, TikTok, YouTube, Pinterest, and more - updating frequently based on campaign needs, brand goals and KPIs, and timely opportunities for audience engagement
  • Execute daily Instagram Stories based on monthly content lineup, including briefing designers, filming or compiling existing photo & video assets, and using native Instagram Stories tools
  • Draft copy for social media posts across all platforms + schedule posts into social management tool
  • Research and manage social media partnership opportunities on a monthly basis
  • Manage social metrics reporting through tools such as Dash Hudson
• Trend tracking and Content Ideation
  • Collaborate with in-house Social Media Content Creator to ideate content ideas across our social channels that align with our creative direction and supports the overall brand vision
  • Stay up-to-date on the latest trends, best-in-class practices, platform rules, and competitor activity across all platforms
  • Ideate and present ideas that push our social boundaries
• Social Photoshoot Management
  • Lead content strategy and create shot lists for social media and brand shoots
  • Oversee logistics and production for bimonthly social media shoots
  • Collaborate closely with in-house Social Media Content Creator to ensure smooth and efficient photoshoot execution
• Cross-functional Collaboration
  • Own briefing relationship with in-house creative team to produce content both on an evergreen and launch basis
  • Liaise with key teams including R&D and Social Impact to help inform calendars and key moments for the brand on social
  • Cross-collaborate with internal creative team to ideate art direction and shot lists for brand shoots

Key Qualifications

• 6-7+ years experience working on organic social media for a brand—planning content calendars, writing captions, & measuring performance
• Strong knowledge of Instagram, TikTok, Facebook, Pinterest, Twitter, and Youtube 
• Excited and able to travel to our other offices (Brooklyn, Paris, LA) as needed and be hyper-present for community or other events to drive social content creation and strategy and support the wider Brand team
• Must be comfortable in front of and speaking to the camera 
• Has a finger on the pulse of pop culture trends, and current events
• Strong creative writing skills with the ability to write both brand concepts and silly memes
• Must have knowledge of internet lingo 
• Is a TikTok expert - someone who knows the app inside and out 
• Strong collaboration skills 
• Knowledge of the beauty/haircare industry, or has worked in the haircare industry prior is a plus

Perks & Benefits

In the New York Area, the anticipated base salary range for this role is $105,000 to $115,000 annually (+10% discretionary bonus and equity). Actual compensation will be commensurate with experience, qualifications, knowledge, and skills.  This role will be a hybrid position based out of our Williamsburg office and the expectation is that this person will be in the office 3 days per week. 

Prose Values

Intentional Inclusivity

• We know the best ideas come from open minds and willingness to listen. While our products cater to the individual, an invitation into our process is always open to our community. 
• We value our differences and diverse backgrounds by communicating openly, managing with transparency and striving to understand one another’s perspective. It’s a key ingredient to our innovation.

Connected Collaboration

• Our strength as a group will outlast our efforts as individual contributors. With offices across countries, staying inventive and agile deepens our clear vision and consistent communication. 
• We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times, but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork.

Driven, Together

• We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable, resourceful and responsible. Anyone and everyone is encouraged to lead. 
• We recognize that in order to continue thinking one step ahead, we will need to try new things. We strive to provide an open environment that accepts this truth, making space for new ideas to emerge. 

Humanity Always

• We assume good intentions in every interaction, keeping ourselves accountable for the climate we create. We seek to understand our co-workers through this lens of conscious benevolence, authenticity and fellowship.
• We operate with the intention of preserving resources, creating an environment we can all live in – for our business and the world. Sustainable care is essential to our ethos as an organization. We take a mindful approach to how we think about our people (employees) and our planet.