Senior Associate, Lifecycle Marketing

Our Mission

At Prose, we don’t believe in “one-size-fits-most.” We create custom hair care that’s inclusive to all hair types, needs, and preferences. Each of our hair care products is customized to a person’s hair needs based on the results from an online consultation. The individual data is processed through a proprietary algorithm and made-to-order in the Prose lab using natural active ingredients. Marrying emerging technologies with the best in beauty, Prose is truly creating something special.

This is the opportunity to join a fast-growing startup and an energetic team that works together to deliver creative solutions that are transforming the way people think about and shop for hair care. We’re looking for talented problem solvers who lead with passion and who face any task with a positive mindset.

Position Summary

We are looking for a Lifecycle Marketing Senior Associate who brings a sharp operational mindset and a passion for marketing execution to help power our retention and engagement initiatives. You will be the key owner of our marketing operations workflows, ensuring all lifecycle communications (email and SMS) go out flawlessly and are continuously optimized for performance. Also, you will work on specific audiences strategies involving briefing and cross-collaboration.

You will report to the Senior Lifecycle Marketing Manager and work closely with creative and data teams to drive campaign success across one-off and automated journeys. Ideal candidates have experience with marketing operations and communication strategy in lifecycle marketing, especially in fast-paced environments.

Key Responsibilities

• Own all campaigns QA and operations: Lead the end-to-end QA process for our email and SMS campaigns (automated flows and one-time sends), ensuring flawless execution, timely deployment, and adherence to brand and technical standards.
• Support campaign briefing and production to drive personalization: Help shape campaign briefs, coordinate with creative and copy teams, and manage workflows to bring campaigns to life with clear timelines and expectations.
• Contribute to retention and engagement efforts: Execute omni-channel lifecycle journeys to boost retention, focusing on optimizing experiences across touchpoints like cross-sell, churn prevention, winback and loyalty.
• Drive data-informed execution: Support the pull and interpretation of performance metrics to inform testing, segmentation, and journey enhancements. You’ll help translate insights into operational improvements.
• Execute on the promotional and editorial calendar: Maintain alignment on key moments, working closely with content, retention, and product teams to deliver personalized, high-performing campaigns.
• Collaborate cross-functionally: Work closely with lifecycle, analytics, and creative teams to implement new journeys, QA existing ones, and bring new programs to market with excellence.

Key Candidate Requirements

• You have 2+ years of experience working on ESPs (Iterable, Braze, Klaviyo, etc.) and basic email coding knowledge using HTML, CSS, template scripting. Excellent communication skills and attention to detail are also required. Ability to execute and QA day-to-day operational tasks to support the Lifecycle marketing program from creative setup and supporting HTML coding to testing/QA and deployment to intended audiences.
• Analyzing and reporting program performance expertise to proactively report on campaigns impact, users behaviors and experimental results/learnings is also required. 
• Strategic communications interest and frameworks to improve communications performance and understanding of email and sms marketing best practices on both the marketing and transactional side.
• Cross functional collaboration mindset with experience working in cross-functional project teams in a startup environment. If you are ready to take on a challenging and rewarding role that has a significant impact on the business, we encourage you to apply for this fun and exciting opportunity.

Perks & Benefits:

This is a hybrid role based in our Williamsburg, Brooklyn headquarters with the expectation that employees are in the office 3 days per week. Candidates based in the New York City area can expect a base salary that ranges from $75,000 to $85,000. Ultimate compensation will be commensurate with job-related knowledge, skills and experience.

Prose Values

Intentional Inclusivity

• We know the best ideas come from open minds and willingness to listen. While our products cater to the individual, an invitation into our process is always open to our community. 
• We value our differences and diverse backgrounds by communicating openly, managing with transparency and striving to understand one another’s perspective. It’s a key ingredient to our innovation.

Connected Collaboration

• Our strength as a group will outlast our efforts as individual contributors. With offices across countries, staying inventive and agile deepens our clear vision and consistent communication. 
• We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times, but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork.

Driven, Together

• We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable, resourceful and responsible. Anyone and everyone is encouraged to lead. 
• We recognize that in order to continue thinking one step ahead, we will need to try new things. We strive to provide an open environment that accepts this truth, making space for new ideas to emerge. 

Humanity Always

• We assume good intentions in every interaction, keeping ourselves accountable for the climate we create. We seek to understand our co-workers through this lens of conscious benevolence, authenticity and fellowship.
• We operate with the intention of preserving resources, creating an environment we can all live in – for our business and the world. Sustainable care is essential to our ethos as an organization. We take a mindful approach to how we think about our people (employees) and our planet.