Digital Product Content Specialist - job 1 of 3

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.

When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength.

Explore life at Fortune Brands here.

The Digital Product Content Specialist  executes the Fortune Brands digital product content strategy and related processes. This role will focus on leveraging digital product content to build the brand and maximize discoverability on key retailer websites including, but not limited to: Amazon, HomeDepot.com, Lowes.com, and Walmart. Core to this role is the management and distribution of digital assets, product copy, and enhanced content to ensure the brand is driving online conversion. The Digital Content Specialist will collaborate with Digital Marketing, Product, and Sales to drive effective and strategic product listings for our key customers. This position will require a collaborative mindset, strong process improvement skills, attention to detail, and broad ecommerce/digital acumen.

Location: This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective mid-2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness, and recreation.

Responsibilities:

• Assist the Digital Content Manager in the execution of a holistic digital product content strategy for the e-commerce channel, with emphasis on deploying product content that is optimized for both consumer engagement and retailer search engines.
• Support the development, deployment, and optimization of best-in-class digital merchandising assets tailored to targeted retailer websites.
• Syndicate accurate and thorough product information to online retailers via customer content management portals and product content management system (Salsify).
• Audit and document existing processes across the enterprise for developing and deploying digital product content. 
• Develop a detailed monthly digital product content production/deployment calendar.
• Continuously assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections.
• Analyze performance and impact of digital content investments with key retailer accounts to determine customer impact and ROI.
• Audit/assess each major retailer using the digital product content scorecard.
• Leverage internal and external data sources to gather relevant industry benchmarks.
• Oversee the day-to-day management of outside digital content vendors.
• Follow internal processes while also seeking ways to increase team efficiency.

• Bachelor’s degree in marketing, Communications, Business or a related field is required.
• Minimum 3 years’ experience in Marketing, Advertising, Customer Service, or related field.
• Experience in consumer durables products is a plus.
• Demonstrated intellectual curiosity around product content marketing and passion for developing best-in-class content.
• Ownership mentality and proven ability to meet deadlines, work collaboratively with others, and manage projects independently.
• A demonstrated track record of accomplishment in a fast-paced environment, with the ability to manage multiple projects effectively.
• Proven team player comfortable working on multiple cross-functional teams.
• Familiarity with Salsify Product Content Management Platform is preferred.
• Demonstrated high level understanding of SEO, PPC and Display Advertising as it relates to digital copy.
• Familiarity with product content management platforms.  

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $45,000 USD - $68,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

We are committed to a diverse and inclusive workplace and encourage applicants from all backgrounds to apply. To support our efforts, we invite you to voluntarily share your gender, ethnicity, and veteran status. This information is confidential and helps us ensure an inclusive hiring process and improve our diversity initiatives.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

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