Associate Director Consumer & Market Insights Cooking Aids Mini-Meals
Location: Hoboken, NJ
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
JOB PURPOSE
Unilever Consumer & Markets Insight (CMI) mission is to provide inspiration and provocation to drive transformational growth. This means delivering insights, ideas and impact – and in a world that is changing at an accelerating pace of change. This pushes us to evolve how we innovate as a business and be a future fit insights team.
The Unilever Foods team is on a journey as we look to develop our business and drive growth. New benefits, trends and formats are shaping how we cook and eat and providing new opportunities for consumers and business. Understanding our business and providing continual insights that drive action and growth for our categories and brand is the key focus of Consumer and Market Insights.
In our Cooking Aids & Mini-Meals (CAMM) business, we provide strategic understanding of the consumer, insights to impact growth at our customers and actions to propel growth of the Knorr across categories, and new opportunities spaces. We leverage syndicated and custom research to achieve these goals.
We are looking for a motivated, curious, and passionate CMI Leader who is a growth pioneer that can unearth actionable insights from consumer, market, and commercial data – and translate it into tangible opportunities for growth of our Foods business.
Someone who can spot opportunities, understand what will really address consumer pain points and help bring those ideas to life through a variety of sources.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
The CMI Associate Director partners with our North America Foods Marketing team and Consumer Market Insights team and will be responsible for driving the performance of our Knorr business, including the core and innovation agenda as well as Knorr communication. They will lead insights to drive short- and long-term strategies that help achieve business goals and contribute to the brand’s ambitious growth plan.
Lead the overall insights agenda to shape strategies for the CAMM portfolio across Foods North America. Ensure the team delivers insights with impact to drive growth and profit transformation
Understand the Foods categories and the bigger universe of categories we operate in, customers and channels, the key business objectives and challenges, and set relevant research programs to deliver against business objectives.
Stay abreast of industry trends, competitive landscape, and emerging methodologies to keep the research function at the forefront of innovation.
Own analysis and understanding of communications research programs for Knorr and how it can lead to competitive growth. Bring expertise and best practice to enable unmissable communication development
Play an integral role in the development of innovations, including ensuing the core business is future fit for continued growth
Inspire development of the long-term innovation roadmap for NA Foods & CAMM Cooking team, including seeking out pockets of growth based on NA-specific insights
Collaborate across functions to ensure insights are effectively translated into actionable strategies. Present insights and strategic recommendations to Foods BU Leadership Team to guide strategy and product positioning. Influence long-term brand strategies through deep consumer understanding and market analysis.
Partner in the development of category growth drivers for the US and ensuring plans align with the future of the category
Bring leading edge thinking, analysis and actions to unlock consistent competitive growth. Champion the voice (with data) of the consumer and customer to drive business impact and enable foods business to meet its short and long-term goal.
Identify competitive growth for Foods: Identify hotspots, issues and opportunities across all cells. Champion insights into action on all things relating to portfolio, innovation and deployment. Synthesize data from diverse sources to provide clear, strategic insights that drive business decisions.
Provide intelligence to shape and future proof our businesses, identifying any emerging trends keeping the business externally focused to quickly respond to external factors.
Manage the CAMM CMI team and develop the future of CMI talent with strong foundational knowledge, identify development opportunities and coach and mentor talent for strong performance and growth
Manage relationships with external research agencies and vendors to ensure the delivery of high-quality research projects. Ensure timely delivery and quality control of research delivery. Scout and pilot future fit / best in class vendors and methodologies.
WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications
Breadth and depth of market research methodologies across qualitative, quantitative, advanced analytics, digital, and AI applications for research.
Key Skills include: Strategic Thinking and Problem Solving, Data synthesis, transformation and analytics, Marketing and 6P Business Acumen, Human Insights, Story Telling and Presentation, coaching and mentoring talent
Requirements:
12+ years of experience in CMI/consumer research including in the US.
Proven track record of using consumer insights to drive measurable action on the business
Passion for the fast and evolving Foods industry
High levels of strategic influencing with leadership and senior stakeholders
Strong People Leader - direct and indirect reporting/ line manager
Effective storyteller and dot connector
What We Can Offer You
Meet the Women of Customer Development | Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability
Pay: The pay range for this position is $141,680 to $212,520. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.
For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
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