Digital Strategic Account Manager - job 1 of 2

WFRV Local 5, the Nexstar TV station in Green Bay, WI is looking for a Digital Sales Leader to join our team.  The Digital Strategic Account Manager generates digital advertising revenue by calling on local and regional businesses and agencies to develop new prospects. They will sell digital marketing solutions to these businesses utilizing Nexstar’s full suite of digital products and assist in client service and digital strategy for key station accounts.

 The Strategic Account Manager is responsible for directing digital sales efforts for all digital marketing services, both closing sales opportunities with Broadcast Account Executives and identifying target accounts to drive digital revenue as a sole contributor.

The Strategic Account Manager will be an expert in digital and cross-platform sales.  You will update the sales team on new product rollouts, best practices, digital industry trends, and vertical-specific initiatives.

We offer best-in-class digital & broadcast enterprise solutions including Audience Targeted Programmatic, Social, SEM, SEO, Email, CTV/OTT, Mobile App, Digital Audio, and even Digital Out of Home.  You will have a team of digital marketing product experts to support your business. At WFRV-Local 5 we craft custom marketing plans for each client.

WE ARE LOOKING FOR:

• Self-motivated, enthusiastic, driven digital marketing sales expert.

• Develop and execute go-to-market sales strategies by verticals and by accounts, which result in exceeding revenue targets in Digital Revenue.

• Generate new business and grow select accounts to maximize digital revenue market-share.

• Creative thinking, strategic, challenger sales approach.

• Reporting to the Digital Sales Manager and partnering with the management team regarding best practices and digital industry trends.

• Attend sales calls with Account Executives by generating new digital sales revenue and grow digital business from existing broadcast and digital clients

• Establish, maintain, and grow meaningful client relationships, developing results-driven marketing solutions across multiple platforms.

• Be an effective educator and ambassador both internally and externally on digital benefits and trends and assist with the Digital training and development of the Sales Team.

• Meaningful contributor to sales team on digital marketing topics including best practices, industry trends, resources to assist with pre-sales call information gathering, developing marketing objectives and a point of view for the client’s needs and value-driven resource for clients for digital marketing benefits.

• Perform other duties as assigned.

REQUIREMENTS & SKILLS:

• Bachelor’s Degree.

• Minimum 3 years of Digital Sales Experience

• Knowledge of digital ad technology, online ad serving, comScore, Adobe Analytics, and GA4.

• Excellent communication and presentation skills.

• Automotive & database digital marketing sales experience is also a plus.

• Proficiency in MS Office products required.

• Experience with Google Ad Manager, Wide Orbit, Monarch, are a plus.

• Fluency in English; with excellent communication skills, both verbal and written.

The compensation plan includes a base salary plus commission, with the ability to develop local, regional and multi-market business.

This is an exciting opportunity for an experienced candidate interested in a fun, fast-paced and challenging sales and marketing role with great earning potential. If this sounds like your ideal career, we want to meet you!

WFRV and Nexstar Media Inc. are an equal opportunity employer.