We anticipate the application window for this opening will close on - 8 Jul 2025

 

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

We are seeking an experienced and dynamic Senior Director of Downstream Marketing to lead the strategic development and execution of marketing plans aimed at growing and developing the market for urinary and fecal incontinence therapies. This role requires a proven leader with expertise in driving market adoption, building brand equity, and developing high-performing marketing teams.

The Senior Director will play a pivotal role in shaping the portfolio’s market presence, creating impactful consumer and clinician engagement opportunities, and ensuring the team is equipped to deliver exceptional results. The Senior Director will manage product marketing, HCP Market development, Patient engagement, US Field Market Development and US Therapy development teams. This role demands strategic vision, operational excellence, and a collaborative approach to leadership.

35% Travel

1. Strategic Marketing Plan Development

• Lead the creation and implementation of comprehensive downstream marketing plans to drive adoption and expand the market for new and under-penetrated therapies. 
• Analyze market trends, customer insights, and competitive dynamics to identify opportunities and shape strategic initiatives. 
• Guide development of messaging strategies and value propositions tailored to target audiences, including healthcare providers, payers, and patients. 

2. Lead US Product Launch for Innovative new therapy

• Lead the launch of a new, innovative therapy with the potential to transform the incontinence treatment paradigm.
• Collaborate with cross-functional partners to develop strategies that support new therapy adoption
• Engage key opinion leaders (KOLs) to drive therapy adoption and ensure successful product introduction

3. Market Growth and Development

• Define and execute strategies to grow the market, including product positioning, therapy development plans, clinical strategy, and consumer and clinician engagement plans. 
• Collaborate with cross-functional teams (upstream marketing, sales, clinical, reimbursement, medical education etc.) to ensure alignment and consistency across all efforts. 
• Monitor key performance indicators (KPIs) to measure market growth and identify areas for improvement. 

4. Team Leadership and Development

• Build, lead, and mentor a high-performing downstream marketing team, fostering a culture of collaboration, innovation, and accountability. 
• Provide coaching and professional development opportunities to team members, ensuring continuous growth and skill enhancement. 
• Promote cross-functional collaboration and serve as a role model for Medtronic’s values and leadership principles. 

5. Stakeholder Engagement

• Develop and maintain strong relationships with key opinion leaders (KOLs) to enhance the company's reputation and influence within the industry. Collaborate with KOLs to gather insights and drive strategic initiatives.
• Partner with the US sales team and Global partners to deliver effective tools and materials that drive customer engagement and therapy adoption. 
• Ensure compliance with regulatory guidelines and company policies in all marketing activities. 

Basic Qualifications - Must have:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. 

• 15+ (13+ with an advanced degree) years of experience in marketing, with at least 10 years in a leadership role. 
• Strong understanding of healthcare markets, including reimbursement, regulatory, and clinical landscapes. 
• Digital marketing experience.

Preferred – Nice to have:

• Proven track record of developing and executing successful downstream marketing plans for new therapies or medical technologies. 
• Embrace innovative technologies and strategies to enhance customer engagement and marketing effectiveness, leveraging data analytics, performance metrics, and customer insights to inform strategic planning.
• Exceptional leadership and team-building skills, with experience managing and developing marketing teams. Demonstrated ability to inspire teams.
• Innovative thinker with a passion for marketing.
• Excellent communication, analytical, and project management abilities.
• Passion for innovation and improving patient outcomes through transformative therapies.
• Focused on achieving measurable outcomes and driving business growth.
• Experience in direct to consumer engagement in either the healthcare or consumer goods space.
• Ability to travel: 35%

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. 

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

Benefits & Compensation
 

Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.  We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
 

Salary ranges for U.S (excl. PR) locations (USD):$228,000.00 - $342,000.00

This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).

This position is eligible for an annual long-term incentive plan.

The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).

 

The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).

 

Regular employees are those who are not temporary, such as interns.  Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.

 

Further details are available at the link below:

Medtronic benefits and compensation plans

About Medtronic

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people. 
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

Learn more about our business, mission, and our commitment to diversity here.

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.