Director, Digital Marketing

Claritas Rx started with a simple vision: to tangibly improve how biopharmaceutical manufacturers understand their specialty product performance in the marketplace. Since then, Claritas Rx has grown from a small channel data consultancy to become a pioneer in patient-level data integration and analytics for the biopharmaceutical industry. Today, our customers range from small biotechnology companies launching their first specialty product to large global manufacturers with a strong portfolio of specialty products. 

The Director, Digital Marketing, reporting directly to the VP, Marketing, is responsible for developing and executing data-driven strategies that drive brand awareness, customer acquisition, engagement, and retention. This role will lead the design and optimization of multi-channel lifecycle programs leveraging web content and optimizations, email, SMS, in-app messaging, push notifications, and direct mail to nurture prospects and customers throughout their journey. By utilizing behavioral data, segmentation, and personalized automation, they will create targeted campaigns that convert leads into customers, accelerate onboarding, and drive product adoption to maximize lifetime value.

Key Accountabilities

Collaboration will be key in this role, working cross-functionally with Marketing, Product, Sales, and Customer Success teams to ensure a seamless experience from initial acquisition through retention and expansion. Success in this role requires a creative, strategic, analytical, and hands-on approach to lifecycle and CRM marketing. With a focus on both acquisition and retention, this role will help shape a best-in-class customer engagement strategy that fuels growth and strengthens customer relationships.

• Develop and execute lead nurture programs, optimize onboarding flows, and create retention initiatives that reduce churn and increase upsell opportunities. 
• Oversee CRM platform integrations, website content and platforms, build A/B testing frameworks, and leverage data analytics to refine messaging and targeting strategies across the customer lifecycle. 
• Use insights to inform strategic decisions that improve conversion rates and customer satisfaction.
• Oversee all website-related initiatives including developing and implementing website strategy to improve brand awareness, drive traffic and increase conversions.

Skills/Knowledge: 

• 8 + years of progressive experience in digital marketing with at least 3 years in a leadership role
• Proven success scaling multi-channel campaigns with measurable impact 
• Deep understanding of performance marketing KPIs
• Experience with marketing automation tools such as Hubspot, Marketo or other CRMs
• Strong analytical mindset with expertise in tools like Google Analytics, Looker or Tableau
• Excellent communication and leadership skills

Education/Experience: 

Required: 

• Bachelor’s degree in Marketing, Communications or related field, MBA is a plus 

Preferred: 

• Experience in the Life Sciences industry

We are seeking to add new expertise and perspective to our strong team of experienced professionals.  We aspire to a culture of accelerated professional development through: 

• shared learning and collaboration
• a respectful and fun work environment
• employee empowerment through the effective use of technology and tools  

In addition to our great environment, we offer a competitive salary of $175,000 to $195,000 and benefits package and the opportunity to make a significant impact on a first-in-industry digital health solution.  Please send a cover letter along with your resume when applying to the position of interest.  Claritas Rx embraces diversity, equality, and transparency. We are committed to building a team that comprises a variety of backgrounds, perspectives, and talents. We believe the more inclusive we are, the better we are.

Join us and discover what it feels like to be part of an environment that rewards ingenuity, risk taking and smart work. It’s time to fall in love with what you do!