Field Marketing Manager

Description

Company Overview

Expo Home Improvement is a top-rated Texas-based home remodeling company specializing in premium bathroom, window, and door remodels for residential customers. With over 15 years of industry leadership, we are known for exceptional craftsmanship, superior customer service, and a people-first culture. Recognized as a Top Place to Work, we empower our team to build meaningful relationships, create measurable success, and positively impact the communities we serve. 

Position Summary

The Field Marketing Manager is a key leader responsible for driving brand visibility, qualified lead generation, and field team performance across assigned territories. This role will directly oversee the Neighborhood Canvassing and Shows & Events teams, setting clear goals and holding team members accountable to performance metrics such as set rate, demo volume, lead quality, and campaign ROI.

The ideal candidate thrives in a results-oriented environment, can manage large teams across multiple markets, and brings a data-driven mindset to field marketing execution. 

Key Responsibilities

Team Leadership & Accountability

• Recruit, train, mentor, and performance-manage field cross-functional marketing teams who do both door-to-door canvassing and event/retail marketing.
• Establish clear KPIs and hold team members accountable to metrics such as lead volume, conversion rates, set rate, and attendance compliance.
• Foster a high-performance “Have Fun and Make Money!” culture focused on outcomes, continuous improvement, and team engagement. 
• Lead bi-weekly team meetings and performance reviews to drive transparency and accountability.

Field Execution & Performance Management

• Ensure consistent, high-quality execution of marketing initiatives across all assigned territories.
• Manage schedules, event staffing, team communications, and field operations to ensure full coverage and target attainment.
• Conduct regular field visits and ride-alongs to coach in real time and ensure executional excellence.

Data-Driven Strategy & Collaboration

• Monitor and report on key performance indicators (KPIs) such as:
  • # of Appointments Generated
  • Set-to-Demo Rate
  • Cost per Lead / ROI
  • Event ROI and Brand Impact
• Partner with Inside Sales Center and Sales Leadership to align field marketing performance with overall revenue goals.
• Use data insights to adjust strategies and optimize resource allocation and team deployment.

Brand Presence & Stakeholder Engagement

• Serve as a brand leader, ensuring all field interactions reflect our core values and high service standards.
• Cultivate and maintain strong relationships with retail partners, community organizations, and event hosts to enhance lead generation opportunities.
• Champion a customer-first mindset that translates into positive brand experiences in the field.

Requirements

 Required Skills & Experience

• 3–5 years of leadership experience in field marketing, direct sales, or event marketing.
• Proven ability to manage performance through metrics and drive accountability.
• Strong leadership, communication, and coaching skills.
• High level of initiative, organization, and attention to detail.
• Comfortable with CRM systems and performance tracking tools (e.g., Salesforce, HubSpot, or similar).

Preferred Qualifications

• Experience in the home improvement or remodeling industry.
• Background in managing distributed or remote field teams.
• Familiarity with data analysis tools (Excel, Power BI, or similar dashboards).

Core Competencies

• Accountability & Ownership: Sets clear expectations and holds team members responsible for hitting targets.
• Strategic Execution: Translates goals into actionable plans with measurable outcomes.
• Coaching & Development: Elevates team capabilities through consistent feedback and mentorship.
• Analytical Thinking: Leverages performance data to inform decisions and improve effectiveness.
• Customer-Centric Mindset: Builds trust and excitement through compelling field interactions.

Working Conditions

• Ability to stand and walk for extended periods of time (up to 8 hours per day) during events, field visits, or canvassing activities.
• Ability to lift and carry up to 30 pounds (e.g., event materials, promotional displays, tents, etc.).
• Must be able to work both indoors (e.g., retail environments) and outdoors (e.g., residential neighborhoods, community events) in various weather conditions.
• Frequent driving and travel between locations required; must maintain a valid driver’s license and reliable transportation.
• Ability to safely and effectively set up and tear down event displays and marketing booths.
• Frequent use of hands for data entry, mobile device usage, and handling marketing materials.
• Must be able to visually assess marketing setup quality and read printed materials, signs, and digital devices.

Compensation & Benefits

• Competitive base salary + performance-based incentives
• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and company holidays
• Career growth opportunities in a growing organization

Expo Home Improvement is an Equal Opportunity Employer.

We are committed to inclusion, diversity, and equity in the workplace. We welcome applicants from all backgrounds and experiences. 

Americans with Disabilities Act (ADA) Expo Home Improvement complies with the ADA and will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations.?