Sr. Manager, Visa Direct Regional Field Marketing - LAC

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

As Sr. Manager, LAC Field Marketing for Visa Direct, you will report to the Senior Director of Visa Direct Field and Partner Marketing and Sr. Director, B2B Regional Marketing - LAC and will be responsible for leading LAC marketing programs for Visa Direct.  In this role, you will be the glue that binds our product strategy to the tactics needed to drive success in sales and marketing, ultimately delivering data-driven results. You must be an evangelist of Visa Direct to our customers and you will play an integral role in the lifecycle of Visa Direct.
You will develop a deep understanding of the playing field for your product areas, which includes

• Knowing and understanding our clients better than they know themselves, including what they need and how they make their buying decisions

• Having extensive insights on our competitors, what they are doing today and where they are going in the future

• Deep understanding of market dynamics - including regulation, consumer needs and trends.  

You consistently back up strategic insights with market evidence and use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales teams to be successful. You have an innate ability to grasp and present the value propositions of our products and solutions in a way that resonates with customers and clearly articulates how we solve our buyers’ problems.

You will collaborate across our global and regional marketing and communications teams to develop and deliver innovative programs and content that drive demand. Attention to detail and eye for quality are critical to your success, and are imperative in your ability to represent the brand in everything from product development and design to communications. You are obsessed with tracking performance, and always have the data to prove what’s working and what isn’t. You are an extension of the Visa Direct Regional Product and Sales team, regularly collaborating with product managers, product strategists and sales - it is a balancing act that requires strong relationship-building and diplomatic skills, including knowing when to push back and when to dive in.
Key Responsibilities

• Lead all aspects of product marketing for the Visa Direct LAC, across priority audiences, markets and use cases as a strategic regional partner to the LAC Visa Direct product and sales teams.

• Engage senior Visa Direct LAC product leaders to align marketing programs with business goals and priorities to deliver new revenue sales opportunities and grow transaction volumes.

• Execute strategic marketing execution plans, leveraging global strategies and content, to deliver against regional Visa Direct business goals including awareness, demand gen, cross-sell and end user campaigns

• Leading regional voice of the customer across target audiences, to bring strategic content and programs to meet regional priorities and goals.

• Executing Bank co-marketing programs with strategic partners to drive consumer awareness, adoption and repeat usage of Visa Direct enabled solutions

• Drive activation for key regional events, supporting pre, during and post promotion of Visa Direct to drive client engagements with sales.

• Leading localization of regional marketing and sales content to help support LAC client engagements.  Development of LAC specific marketing and content to support regional use case needs.

Key Internal Partners

• Global and Regional and Local Digital Products Sales and Relationship  leads

• Global and Regional Visa Direct Products team

• Global, Regional and Country-based Marketing Teams

• Corporate Communications

• Analytics and Research teams

• Finance

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Basic Qualifications
-8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications
-9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
-Bachelor’s degree required, MBA preferred
-7+ years of progressively responsible business experience, with a majority in communications or marketing roles that involved B2B campaign strategy, planning, and execution, including bringing new products to market
-Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive, and appropriate urgency
-Audience-focused mindset, with a demonstrated track record of discovering key insights
-Strong executive presence with highly effective written and verbal communication skills, including the ability to present with impact
-A great team member who adds energy, ideas, and fun to our team and corporate culture
-Strong planning, organizational, and problem-solving skills
-Solid financial and analytical acumen with a strong ROI orientation
-Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 127,400.00 to 184,900.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.