Senior Product Marketing Lead
Skills
- Product marketing and persona framework development
- Collaboration with Product teams on roadmap and positioning
- Investment management industry knowledge
- Storytelling, writing, and presentation skills
- Project management and cross-functional leadership
- Proficiency with HubSpot, Salesforce, Figma, and Google Analytics
Responsibilities
- Develop and refine solution and product messaging for diverse market segments
- Create and manage persona-based messaging frameworks
- Support go-to-market enablement with market-facing materials
- Act as marketing liaison to Product Management to shape roadmap communications
- Lead cross-functional campaign planning, content development, and sales enablement
- Analyze competitive intelligence and emerging industry trends
- Partner with Sales, Content, Brand, and Demand Generation to tailor messaging
- Develop collateral such as buyer guides, pitch decks, and case studies
- Track and report marketing strategy performance against key metrics
Education
- Bachelor's degree in Marketing, Communications, Business, or related field
Benefits
- Competitive salary between $165,000 and $192,500
- Participation in Company Stock Plan
- Unlimited vacation policy
- Educational and wellness reimbursements
- $0 cost employee insurance plans
- Career advancement opportunities
- Inclusive, people-first company culture recognized by industry awards
Average salary estimate
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