Director, Growth Marketing

The Role 

Marketing is the tip of the spear for Mindbody’s growth across North America, EMEA, and Asia.  Mindbody is outpacing the market in terms of subscriber acquisition, but much more is possible.  As Director of Growth, you’ll lead the strategy and execution of our performance marketing efforts across key global markets. This is a high-impact role focused on expanding our inbound funnel and evolving how we engage with prospective customers across channels.

Reporting to the VP of Marketing and leading a team of channel operators, you'll work cross-functionally with Sales, Finance, and Product to bring bold, data-driven ideas to the table - and turn them into real business impact. If you're passionate about testing, optimizing, and telling compelling stories through data, we encourage you to apply!

Responsibilities  

• Drive growth of Sales Qualified Leads for Mindbody’s small business and mid-market segments to achieve our annual operating plan
• Manage paid media budget and make key contributions to our annual forecast
• Expand and evolve the company’s Inbound Marketing strategy, comprising messaging, paid media, and our web experience. 
• Partner with Creative, Content, Lifecycle, and Martech teams to create seamless customer journeys
• Represent growth marketing in conversations with senior stakeholders across the business including Mindbody’s CRO, CMO, and Sales VPs.  
• Monitor full-funnel health, analyze trends, and pivot strategies to stay ahead of the curve
• Coach and mentor a team of high-performing channel and web marketers, cultivating a culture of experimentation and accountability

Qualifications 

• 10+ years in growth, performance, or demand gen marketing, with at least 4 years leading teams in B2B SaaS environments
• Strategic thinker with strong analytical chops and a bias for action
• Fluent across media channels, targeting strategies, and analytics platforms
• Proven ability to drive cross-functional alignment and results in fast-paced environments
• Strong communicator who can translate complexity into clarity for a variety of stakeholders
• Deep experience managing large-scale budgets and making data-backed investment decisions
• Passion for learning, improving, and owning outcomes
• A hands-on leader who thrives in collaborative, iterative environments