Vice President, Marketing

Overview:

Fuel Cycle is the Unified, AI-Native Insights Platform, empowering the world’s leading brands to make faster, smarter decisions through real-time consumer intelligence. With our flagship Autonomous Insights engine, robust Communities, and cutting-edge UX solutions, we equip executives with the insights they need to shape strategy, spark innovation, and stay ahead.

We are seeking a bold, outcome-driven Vice President of Marketing to lead Fuel Cycle’s next wave of growth by boldly positioning our AI-native offerings, creating demand across the executive suite, and claiming white space in a rapidly transforming insights industry. This is a builder's role — ideal for someone who thrives in a fast-paced, entrepreneurial environment.

We want a VP who thinks in business outcomes, move at startup speed, and knows how to channel creativity into influence and impact — especially with senior-level decision makers (CMOs, CPOs, CFO’s UX and Insights leaders). You’re energized by change, driven by urgency, and ready to architect a lean, AI-first marketing engine that delivers bold results — not just bold ideas.

Key Responsibilities:

1. Brand & Strategic Positioning

• Own and continuously refine the brand narrative across Autonomous Insights, Online Communities, and UX solutions.

• Develop and execute full-funnel marketing strategies to drive awareness, demand, and revenue growth across all channels.

• Clearly differentiate Fuel Cycle from legacy platforms and traditional research firms through sharp messaging and bold category leadership.

• Establish and evolve Fuel Cycle’s voice as a thought leader in AI-native insights and market research.

• Translate strategic goals into actionable marketing plans aligned with measurable outcomes.

2. Go-to-Market Strategy & Product Marketing

• Lead the development and execution of GTM strategies for new products, features, and PLG initiatives.

• Own all conversion metrics and web analytics, developing and executing an integrated marketing strategy that drives conversion rates, qualified sales inquiries, and product-led acquisition, activation, and expansion.

• Define ideal customer profiles (ICP), target personas, and segmented messaging frameworks.

• Drive product launches, pricing strategy, sales enablement content, campaign planning and cross-functional GTM coordination.

3. Demand Generation & Revenue Marketing

• Build and scale full-funnel campaigns (inbound, outbound, paid, ABM) to generate pipeline and accelerate deal velocity.

• Generate demand and accelerate pipeline through integrated outbound, inbound, and PLG strategy.

• Own conversion optimization across digital channels (website, landing pages, campaigns).

• Align closely with sales to increase MQLs, improve lead quality, and track marketing-attributed revenue.

4. AI-Driven Marketing Execution

• Lead AI-first marketing innovation leveraging the use of generative AI and predictive analytics in campaign creation, content scaling, and performance optimization.

• Embed automation and experimentation into the marketing workflow to boost efficiency and speed.

• Leverage AI for lead generation and customer cultivation, personalize customer journeys and deepen engagement across lifecycle stages.

5. Executive Audience & Enterprise Engagement

• Develop marketing programs and content tailored to C-level buyers (CMOs, CPOs, CFOs, UX and Insights leaders).

• Elevate Fuel Cycle’s position among Fortune 1000 decision-makers through events, executive roundtables, and strategic communications.

• Expand whitespace opportunities by aligning marketing with evolving enterprise needs, cost pressures, and automation trends.

6. Team Leadership & Performance Management

• Recruit, lead, and mentor a high-performing marketing team across brand, growth, and product marketing functions.

• Build a culture of ownership, experimentation, and agility.

• Collaborate closely with Product, Sales, and Customer Success teams to ensure cross-functional alignment and market execution.

• Manage marketing budget, vendor relationships, and performance reporting to ensure ROI on every initiative.

Your Success Metrics:

1. Revenue Growth & Pipeline Contribution

• Increase in marketing-sourced and influenced revenue

• Growth in pipeline contribution and closed/won deals attributed to marketing

• Alignment with sales to drive revenue acceleration across the funnel

2. Demand Generation & Performance Marketing

• Growth in MQLs, SQLs, and opportunity conversion rates

• Optimized cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS)

• Scalable, data-driven campaign execution across inbound, outbound, and ABM channels

3. Brand & Market Positioning

• Growth in brand awareness, share of voice, and executive visibility

• Media coverage, analyst recognition, and content engagement as thought leadership benchmarks

• Clear differentiation of Fuel Cycle’s AI-native positioning in a crowded market

4. Customer Acquisition, Retention & Expansion

• Customer acquisition costs (CAC) aligned with industry benchmarks

• Improved customer retention, Net Promoter Score (NPS), and engagement via lifecycle marketing

• Increased upsell/cross-sell revenue influenced by product marketing initiatives

5. Product Marketing & GTM Execution

• Successful product and feature launches, measured by adoption and time-to-market feedback

• Sales enablement content and campaign impact supporting GTM effectiveness (increased upsell or cross-sell driven by campaigns)

• Targeted messaging and competitive positioning driving category leadership

Who you’ll work with?

• CEO and Executive Team

• Product Management and Design Teams

• Sales Leadership and Sales Enablement

• Customer Success and Client Strategy

• Vendors and Strategic Partners

Core Skills, Competencies & Attributes:

1. Skills

• Strategic Leadership & Marketing Strategy

• Proven ability to develop and execute marketing strategies aligned with business objectives.

• Expertise in brand positioning, go-to-market planning, competitive differentiation, and PLG-led growth.

• Data-Driven Decision Making

• Strong analytical skills for interpreting market trends, customer insights, and campaign performance.

• Proficiency with marketing analytics tools, data visualization platforms, and user behavior tools (e.g., Amplitude, Mixpanel, Pendo) to optimize conversion and retention.

• Full-Stack B2B Marketing Expertise Comprehensive experience across demand generation, ABM, product marketing, brand, content, and PLG strategies including self-serve funnels, freemium models, and in-product engagement.

• AI-First Marketing Mindset Fluency in leveraging AI tools and platforms to enhance scalability, speed, and performance.

• Strategic Storytelling & Executive Communication

• Crafts compelling narratives that enhance brand positioning and resonate with executive audiences.

• Exceptional written and verbal communication skills tailored for high-level stakeholders.

2. Competencies

• Team Leadership & Cross-Functional Collaboration

• Proven track record of building and managing high-performing marketing teams.

• Effective at fostering alignment across sales, product, engineering, and customer success functions.

• Experienced in partnering with Product and Engineering to shape roadmaps that unlock PLG-driven growth levers.

• Customer-Centric Focus

• Deep understanding of customer needs, pain points, and decision-making processes.

• Skilled at transforming research insights into impactful messaging and campaigns.

• Market & Industry Acumen

• Familiarity with market research technologies, methodologies, and client use cases.

• Ability to identify and speak to trends in research, tech innovation, and key industries (e.g., healthcare, finance).

3. Attributes

• Results Orientation

• Committed to delivering measurable outcomes such as pipeline growth, brand equity, customer retention and PLG-driven growth metrics.

• Agile mindset, with the ability to pivot quickly in response to market changes.

• Entrepreneurial Agility

• Driven by speed, experimentation, and rapid iteration.

• Hands-on approach with a strong execution focus.

• Leadership Style

• Visionary thinker with a bias for action.

• Collaborative and inclusive leadership approach.

What you’ll bring:

• 10+ years in marketing roles, including 3+ years in a senior leadership position within B2B SaaS or insights/research tech

• Demonstrated success leading GTM efforts for disruptive, emerging category products

• Experience launching and scaling enterprise SaaS products via PLG, driving acquisition, activation, and expansion

• Deep experience engaging enterprise-level decision-makers (CMOs, Product, UX, and Insights leaders)

• Expertise in PLG mechanics, including self-serve funnels, freemium models, pricing, and in-product engagement

• Strong command of user analytics and behavior tools (e.g., Amplitude, Mixpanel, Pendo) to optimize conversion and retention

• Proven ability to align growth, product, and lifecycle marketing around PLG goals

• Proven application of AI in marketing strategy, operations, and content delivery

• Track record of building high-performing teams and launching integrated campaigns

• Based in Los Angeles - this is an in-person HQ based role in West Los Angeles

Preferred, but Not Required

• Experience working in high-growth, venture-backed SaaS companies

• Familiarity with modern martech stacks and performance marketing analytics

• Advanced degree in Marketing, Business, or a related field

Benefits:

• Health/Dental/Vision Insurance

• 401k match

• Equity Purchase Option

• Flexible Work Schedule

• 15 Vacation Days + 7 Sick Days annually

• 12 Holidays + 4 Synchronized Recharge Days

• Parental Leave

• Monthly Internet/Phone Stipend

• All Team Perks: many including: DoorDash, GymPass, Headspace & more

• LA & NY HQ Perks: Free lunches, refreshments & snacks

• Pet Friendly HQs 

This position pays between $175,000 – $225,000 base salary + bonus. Your final base salary will be determined based on location, work experience, skills, knowledge, education and/or certifications.  

This position follows a hybrid work model and is based out of our Los Angeles HQ, with an on-site presence required 3 days/week.

About Fuel Cycle:

Fuel Cycle accelerates decision intelligence for legendary brands. We achieve this by enabling organizations to capture, analyze, and act on insights required to launch new products, acquire customers, and gain market share. By leveraging the Research Engine, which powers leading insight communities, brands forge connections with their key audiences and harness actionable insights that drive confident business decisions.

At Fuel Cycle, we embrace the values of diversity, equity, and inclusion and are committed to fostering an inclusive company culture. We believe that everyone, regardless of their background or identity, should have equal access to opportunities for growth and advancement. Our selection processes and career pathways are designed to be fair, transparent, and free from bias. We value the unique perspectives and contributions of each team member, knowing that this diverse range of experiences strengthens our team. Fuel Cycle stands firmly against discrimination based on disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law.

Fuel Cycle is an equal opportunity employer and fully comply with the Americans with Disabilities Act (ADA). We will provide reasonable accommodations for qualified applicants and employees with disabilities, as needed, to enable them to perform the essential functions of their job and participate in the application and interview process. If you require accommodations during any part of the application process, please contact us at [email protected] to discuss your needs.

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