Senior Associate, Media Activation
Job Description:
- Organize and be responsible for campaign planning, set-up and management for sponsored product ads
- Develop an industry knowledge, understanding of the advertiser's KPIs and audience strategy, and an understanding of the product offerings
- Maintain awareness of new marketing platforms
- Manage ad budgets, including allocation of monthly budget and tactic level budget optimizations
- Analyze campaign performance and provide optimization recommendations
- Responsible for the aggregation and preparation of mid-flight and end-of-campaign reporting and insights
- Bachelor's degree in a quantitative, marketing, or related discipline
- 1+ years of experience in a digital planning/buying role, preferably from an agency or RMN
- Experience working in SPA SSPs (especially Criteo, Amazon and or CitrusAds), DSPs (especially DV360 or TTD) and Social Platforms (Facebook and Pinterest), and ad servers (especially CM360)
- Comfortable working in a startup environment with changing workflows
- Be able to explain complicated concepts to others
- Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables
- Keen trouble-shooting abilities; high level of accuracy and attention to detail
- Shopper, CPG or retail media planning experience
Location:
New YorkBrand:
IprospectTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
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