Marketing Communication Lead

Description

SUMMARY OF POSITION:

Under the guidance of the Head of Marketing and working closely with colleagues in the US (and the wider region), the Marketing Communications Lead plays a pivotal role in executing the global strategic marketing approach within the USCAN and LATAM regions, ensuring that all regional marketing and communication activities align with EKF Diagnostics’ (EKF) global strategic focus and marketing objectives.

ESSENTIAL FUNCTIONS, included but not limited to:

• Support the business's commercial goals through compelling and consistent marketing and communications, dedicated campaigns and events, and engagement support activities; measure and track key performance indicators (KPIs) across these activities.
• Collaborate with regional sales, customer service, and product management teams, as well as global marketing colleagues, to support demand generation initiatives, grow brand presence, and drive business success regionally and globally for EKF.
• Execute the global marketing strategic approach at a regional level, ensuring alignment with EKF’s marketing objectives and business goals.
• Ensure strategic alignment across all marketing activities, including planning, budgeting, and internal engagement by participating in the planning and development of annual marketing budgets and providing input into KPIs, return on investment (ROI), and performance metrics.
• Act as a conduit between global and regional teams to ensure marketing efforts and projects are consistent, effective, and fully integrated.
• Ensure content and materials are in line with brand guidelines and industry regulations by overseeing the development and distribution of marketing assets and campaigns that are consistent with EKF’s brand guidelines.
• Collaborate with colleagues to develop engaging collateral, including brochures, datasheets, product videos, and digital content.
• Maintain an archive of marketing content, assets, and promotional material – in line with company requirements.
• Support product and partner initiatives through multi-touch marketing campaigns and communications by leading the planning and execution of multi-channel marketing campaigns targeting North and South American markets.
• Localize global messaging and content to meet the needs of USA-based customers and audiences while preserving brand integrity.
• Provide marketing support to assist partner programs and wider audience engagement.
• Work closely with sales, customer service, and product management teams to support product communications, launches, and partner initiatives.
• Manage EKF’s presence at exhibitions, conferences, and trade shows, including planning, logistics, design, materials, and post-event reporting (i.e.. ROI performance).
• Align event strategy with global exhibition plans and sales objectives, ensuring tailored regional messaging at in-person or hybrid events.
• Coordinate lead capture and follow-up processes in collaboration with sales teams and other colleagues.
• Support engagement activities, working with sales colleagues to ensure that partners accurately represent the EKF portfolio.
• Work with product managers to support go-to-market initiatives, market entry campaigns, and regional adaptations.
• Support global marketing efforts, using data analysis, campaign performance tracking and reporting against established targets and objectives.
• Comply with Company policies, Quality Management System (QMS) and Standard Operation Procedure (SOPs), etc.
• Adhere to current Good Manufacturing Practices (cGMP); Ensure all direct reports comply. 

OTHER FUNCTIONS:

• Ensure compliance with safety regulations and procedures are followed; Maintain clean and safe work area.
• Assist as needed in other areas of the Company where training requirements have been completed.
• Perform other duties as assigned.

SUPERVISORY RESPONSIBILITIES:

• None.

TRAVEL:

• Up to 20% (Domestic and International (Latin America)
• Travel consists of attending exhibitions, conferences, and trade shows, etc.; Overnight travel will be necessary.

Requirements

REQUIRED QUALIFICATIONS:

• Authorized to work in the United States.
• Bachelor’s degree in marketing, communications, or a related field.
• Three (3) or more years of experience in marketing or marketing communications.
• Proven track record in managing integrated campaigns and event marketing.
• Knowledge of digital marketing, content marketing, and social media.
• Skilled in audience research and customer identification.
• Experience aligning regional marketing to a global strategic approach.
• Excellent understanding of marketing techniques and trends.
• Current, valid Driver License with an acceptable driving record (as determined by insurance carrier).
• Current, valid Passport for international travel.

PREFERRED QUALIFICATIONS:

• Familiarity with a cGMP or regulated environment.
• Demonstrated experience in marketing or marketing communications within the medical diagnostics, life sciences, or healthcare sectors in the US.
• Experience working in a global business or global marketing structure.
• Bilingual (English/Spanish) is an asset.
• Prior manufacturing experience.

BASIC SKILLS AND ABILITIES:

• Project a positive company image by interacting with fellow employees, customers, and management in a cooperative, supportive, and courteous manner; displays a professional attitude.
• Proficient in MS Office Suite.
• Proficiency in marketing tools and platforms such as WordPress, Adobe Creative Suite, Salesforce, and Google Analytics.
• Ability to tailor content and strategies for culturally diverse audiences across the USA (and wider region).
• Proven ability to handle multiple projects and meet deadlines; work in a fast-paced environment.
• Result-oriented with the tenacity and drive to seek new business and meet or exceed targets.
• Strong organizational skills to meet goals and set priorities. 
• Detail oriented with a high level of accuracy, efficiency, and accountability.
• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm. Initiative to offer new innovative ideas and improve processes.
• Ability to work independently and as a member of various teams and committees. 
• Positively represent the Company in business settings throughout customer locations, trade shows, etc.
• Ability to operate related office equipment, such as computers, and copiers. 
• Proficient with CRM tools (e.g., HubSpot, Salesforce) and virtual collaboration platforms.
• Proficient in MS Office Suite.

REASONING ABILITIES:

• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
• Good analytical and planning skills sufficient to determine resources and time required to complete projects.

LANGUAGE SKILLS:

• Good written and oral communication skills; ability to read, write, speak, and understand the English language.
• Exceptional interpersonal skills; ability to communicate effectively, internally, and externally at all levels and diverse personalities.
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Good communication and presentation skills, both written and oral, to express technical and nontechnical concepts clearly and concisely.

MATHEMATICAL SKILLS:

• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
• General knowledge of the metric system units (length, area, volume, capacity, mass, and weight) and U.S. equivalents.

VISUAL ACUITY:

• Close visual acuity to perform an activity such as preparing and analyzing data, transcribing, viewing a computer terminal, and reading.

PHYSICAL DEMANDS:

• Must be able to wear and work in personnel protective equipment (PPE) as required. 
• Light physical activity performing non-strenuous daily activities of a primarily administrative nature. 
• Stationary position sitting for prolonged periods of time while utilizing standard office tools. 
• Constant repetitive motions that may include the wrists, hands and/or fingers to operate keyboard and mouse; dexterity and coordination necessary to handle files and single pieces of paper. 
• The ability to hear, understand, and distinguish speech. 
• Frequently communicate information and ideas with others to exchange information and understanding. Able to exchange accurate information in these situations. 
• Frequently lift and/or move up to 10 pounds, occasionally lift and/or move up to 25 pounds, and rarely lift and/or move up to 50 pounds. 
• Occasionally move about inside the facility to access office machinery, correspond with other departments, attend meetings/training, etc. 
• Occasionally reaching for items above and below desk level. 
• Occasionally required to climb or balance; squat, stoop, kneel, or crouch.

ENVIRONMENT CONDITIONS:

• Well lit, heated/air-conditioned indoor office setting with adequate ventilation.
• The noise level in the work environment is low.