Brand Manager, Marketing - Frozen Meals
Job Description
Position Summary
The Brand Manager, Frozen Meals, will be accountable for developing the overall brand strategies, plans, and programs for our grow brands (HomeBake 425/30 & Devour).
This position is best suited for someone who is a strategic problem solver, curious learner, has a bias for action, and has excellent communication skills. The ideal candidate for this role must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve agreed upon deadlines and to drive the future of frozen meals at Kraft Heinz.
Key Components of the Role
Collaborate with Sr Brand Manager to develop & complete long term strategy on grow platforms to meet both consumer & retailer needs
Leverage syndicated data sources to understand own and competitor performance, bringing forth insights and recommendations
Collaborate with brand communications team to develop best in class 360 marketing campaigns
Determine financial viability, operational feasibility, and strategic fit of brand activities
Partner with sales to own relationships with strategic & growth accounts
Own the P&L for respective brands and categories and accountability for delivering profit, volume, and market share objectives
Partner with Rev Man/Finance to assess Price Promo Architecture plans
Manage relationships with external partners
Qualifications
Bachelor’s Degree in Business, Marketing, or related field; MBA with Strategy, Marketing, or General Management emphasis preferred
Prior experience managing a P&L preferred, strong commercial acumen
Ability to influence management, lead cross functional teams, handle simultaneous projects, and work through others
Excellent leadership skills, operates independently and motivated by success
Consumer obsessed with the ability to identify market trends and key insights
Agile mindset to drive forth decision making and implementation in needed timings
Comfortable challenging the status quo and driving decisions via strong, data led stories
Outstanding verbal, written and interpersonal communications skills
Excellent organization and project management skills
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$118,400.00 - $148,000.00Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon CenterKraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
Average salary estimate
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