Coordinator, Grassroots Marketing

About the Role

The Coordinator, Grassroots Marketing is the backbone of our grassroots marketing efforts. This individual will be deeply embedded in the day-to-day coordination of events, activations, campaigns, and community outreach, ensuring that Wonder Project’s titles are reaching their fullest potential in terms of community and faith-based engagement.

The ideal candidate will be able to manage all grassroots and word-of-mouth screenings, as well as develop tools and resources tailored to local communities, faith organizations, and educational institutions. They will work cross-functionally with internal teams and external partners to ensure the effective dissemination of materials that promote Wonder Project’s slate.

Day to Day

• Coordinate and help to manage grassroots marketing events, activations, and campaigns from start to finish.
• Serve as the primary point of contact between Wonder Project and partners (churches, community leaders, educational institutions) to ensure the delivery of title assets, campaign materials, and community engagement specifics.
• Manage grassroots and WOM screenings (word-of-mouth), ensuring all logistics, coordination, and follow-up are executed seamlessly.
• Assist in the development of educational resources for content marketing, particularly for historical/period dramas and faith-based titles.
• Identify and develop relationships with community leaders, churches, and educational institutions that can further the reach of Wonder Project titles through targeted resources.
• Track and report weekly and monthly metrics on engagement, views, and subscriber growth from grassroots efforts across the entire marketing team.
• Assist in the creation of internal and external decks, presentations, and materials for community, brand, faith, and studio partners.
• Maintain confidentiality and discretion in managing sensitive matters, ensuring proper handling of materials and communication.
• Attend internal and external meetings to capture notes, track action items, and ensure timely follow-ups across teams and partners.
• Create meeting agendas to ensure alignment across all internal and external stakeholders.
• Other duties as assigned. 

What You Bring to the Table

• 1-3 years of relevant experience in grassroots marketing, community engagement, and event coordination, specifically within a studio environment.
• Strong ability to prioritize and multitask in a fast-paced, dynamic environment.
• Proficiency in Google Workspace, Slack, Box, Notion, and other project management tools.
• Ability to create internally and externally facing presentations and decks.
• Exceptional written and verbal communication skills, with the ability to draft professional correspondence and executive-level materials.
• A proactive, solutions-oriented mindset with a strong bias toward action.
• Ability to maintain relationships with community leaders, faith leaders, and educational institutions.
• Experience in managing grassroots campaigns, event coordination, and community engagement.
• Ability to manage and track metrics across various marketing tasks and disciplines.
• Resilience and the ability to thrive in an entrepreneurial, fast-paced, high-growth environment.

Salary & Benefits

Salary Range: $70,000 - $90,000

Benefits, Unlimited PTO, FSA, 401k

The WONDER Project, Inc. is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, The WONDER Project, Inc. will provide reasonable accommodations for qualified individuals with disabilities. The WONDER Project, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.