Director of Ad Operations

About Us:
DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading on demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.

The Opportunity: Director of Ad Operations - Build Our Financial Media Network

DailyPay is embarking on an exciting new chapter: transforming into a powerful financial media network. We are seeking a highly experienced and visionary Director of Ad Operations to lead the charge in building and scaling an entirely new ad experience within our product. This is a groundbreaking role for an individual who thrives on innovation, ownership, and the opportunity to shape a nascent business into a significant revenue driver.

This strategic leader will be instrumental in turning our existing marketplace of perks and offers into a dynamic advertising platform, while also identifying and implementing new, passive monetization opportunities through impression-based ad placements throughout the DailyPay application. You will be responsible for defining the strategy, leading the implementation, and overseeing the day-to-day operations of our ad server infrastructure, fundamentally changing how our users engage with financial content and opportunities.

Responsibilities

• Ad Server Implementation & Management: Own the end-to-end implementation, configuration, and ongoing operation of our chosen ad server platform. This includes technical integration, optimization, and troubleshooting.

• Strategic Vision & Execution: Develop and refine the overall ad operations strategy, aligning with DailyPay's business objectives to maximize revenue and user value.

• Financial Media Network Build-Out: Drive the transformation of DailyPay into a financial media network by leveraging our existing marketplace and identifying new ad inventory within the app.

• Monetization & Yield Optimization: Design and implement strategies for passive monetization through impression-based placements. Continuously optimize ad yield, fill rates, and eCPM across all inventory. Ensure engagements are with advertisers who meet DailyPay standards.

• Campaign Management & Delivery: Oversee the successful setup, trafficking, delivery, and performance monitoring of advertising campaigns across all channels.

• Team Leadership & Development: Recruit, mentor, and lead a high-performing ad operations team as the business scales. Foster a culture of excellence, continuous improvement, and innovation.

• Cross-Functional Collaboration: Partner closely with Product, Engineering, Sales, Marketing, and Legal teams to ensure seamless ad product development, integration, and compliance.

• Data Analysis & Reporting: Establish robust reporting mechanisms, analyze ad performance data, identify trends, and provide actionable insights to inform business decisions and client strategies.

• Ad Quality & Compliance: Implement and enforce strict ad quality guidelines and ensure compliance with all relevant industry standards, privacy regulations (e.g., GDPR, CCPA), and internal policies.

• Vendor Management: Evaluate, select, and manage relationships with ad tech vendors and partners.

• Marketplace Optimization: Evolve our existing perks/offers marketplace into a more robust, ad-powered platform, enhancing both user experience and monetization capabilities. Utilize the surfaces to drive adoption of first party products and third party products alike.

Qualifications

• 10+ years of progressive experience in ad operations, with at least 3+ years in a senior leadership or Director-level role, preferably within a high-growth tech company, FinTech, or digital media environment.

• Proven track record of successfully implementing and managing ad server technologies (e.g., Google Ad Manager, Freewheel, Xandr, or similar enterprise-level platforms).

• Deep understanding of the ad tech ecosystem, including SSPs, DSPs, DMPs, programmatic advertising, header bidding, and direct sales models.

• Demonstrated ability to build an ad business or ad product from the ground up, including strategy, technical implementation, and operational execution.

• Strong analytical skills with the ability to interpret complex data, derive actionable insights, and make data-driven decisions.

• Excellent leadership, communication, and interpersonal skills, with the ability to influence stakeholders at all levels.

• Experience working cross-functionally with Product, Engineering, Sales, and Marketing teams.

• Familiarity with financial services, FinTech, or consumer apps is a plus.

• Bachelor's degree in a related field; Master's degree preferred.

Why DailyPay?

• Impact: This is a rare opportunity to build a significant new business line that will transform DailyPay's revenue model and product offering.

• Innovation: Be at the forefront of financial innovation, shaping how millions of users interact with financial services.

• Growth: Join a rapidly growing company with a clear vision and significant market opportunity.

• Culture: Work with a passionate, collaborative, and supportive team dedicated to making a difference.

If you are a strategic leader with a hands-on approach to ad operations, a passion for building, and a desire to make a massive impact, we encourage you to apply!

What We Offer:

• Exceptional health, vision, and dental care

• Opportunity for equity ownership

• Life and AD&D, short- and long-term disability

• Employee Assistance Program

• Employee Resource Groups

• Fun company outings and events

• Unlimited PTO

• 401K with company match

DailyPay is committed to fostering an inclusive, equitable culture of belonging, grounded in empathy and respect, which values openness to opinions, awareness of lived experiences, fair treatment and access for all. We strive to build and develop diverse teams to create an organization where innovation thrives, where the full potential of each person is engaged, and their views, beliefs and values are integrated into our ways of working.

We encourage people of all backgrounds to join us on our mission. If you require reasonable accommodation for any aspect of the recruitment process, please send a request to [email protected]. All requests for accommodation will be addressed as confidentially as practicable.

DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.