Senior Marketing Specialist

Core Responsibilities 

• Seeking a highly motivated and experienced Senior Marketing Specialist with a strong focus on event marketing to join our dynamic team. 

• Develop and implement a comprehensive event marketing strategy aligned with overall marketing and business objectives. 

• Identify, research, and evaluate potential local events, trade shows, conferences, and other opportunities for participation. 

• Collaborate with sales, product, and other teams to define event goals, target audiences, and key messaging. 

• Develop detailed event plans, including budgets, timelines, resource allocation, and logistical requirements. 

• Manage all aspects of event logistics, including venue selection, vendor management. 

• Develop and execute post-event follow-up campaigns in collaboration with the sales team to nurture leads and drive conversions. 

• Track and report on lead generation performance and ROI for each event. Provides leadership and oversight to internal and external teams. 

• Train and brief internal staff participating in events on messaging, lead capture, and best practices. 

• Assists in translating business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries. 

• Consistent exercise of independent judgment and discretion in matters of significance. 

• Regular, consistent and punctual attendance. Able to work nights and weekends, variable schedule(s) and overtime as needed. 

• Other duties and responsibilities as assigned. 

Employees at all levels are encouraged to: 

• Understand our Operating Principles; make them the guidelines for how you do your job. 

• Promote the customer experience - think and act in ways that put our customers first, give them digital options at every touchpoint, and make them promoters of our packages. 

• Know your stuff - be product ambassadors, tenacious learners, hard-working users and encouraging advocates of our innovative technology, especially our digital tools and experiences. 

• Win as a team - make outstanding things happen by working together and being open-minded. 

• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. 

• Get results and drive outstanding growth. 

• Respect and promote diversity and inclusiveness. Do what's right for each other, our customers, investors and our communities.