Social Media Senior Account Executive

TURNER, a full-service, earned-first communications agency specializing in travel, outdoor, wellness, lifestyle, and spirits brands, is seeking a Social Media Sr. Account Executive with deep creative and strategy expertise to drive best-in-class social storytelling, content strategy, and digital engagement across platforms. This role requires a trend-savvy, detail-obsessed, and visually sophisticated thinker who can balance the intersection of client counsel, brand storytelling, content creation, and audience engagement. Candidates must have a minimum of five (5) years of experience in social media, content creation, or digital marketing within a high-profile agency environment (luxury, travel, sports design, hospitality, beauty). Preference is that this role is based in our New York City, Denver, Columbus or San Diego offices.

About TURNER

Part of The Shipyard Collective, TURNER specializes in public relations, social media and digital communications fortourism, travel and active lifestyle brands.

We know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can't be truly diverse without bringing your most authentic self to the agency.

Studies show that people from marginalized communities may not always apply for positions if they don't meet every single requirement in a job posting. At The Shipyard, we encourage you to apply even if you don't meet all the requirements. We believe that your passion for what we stand for — our values and purpose — is just as important as meeting every checkbox. 

Responsibilities

• Collaborate with internal teams to develop and lead client presentation of  strategic, results-driven social media campaigns
• Proactively lead day-to-day social strategy execution to ensure alignment with overarching goals and KPIs for all assigned accounts
• Lead content strategy development and optimization, ensuring cohesive and compelling narratives across platforms

• Produce 3–5 social media content calendars per month, balancing brand messaging, cultural moments, and real-time opportunities
• Serve as the lead project manager on core deliverables, ensuring all work is delivered on time, error-free, and aligned with client expectations
• Apply an obsessive attention to detail to brand storytelling, ensuring every post is intentional, elevated, and impactful
• Maintain strong client relationships through regular communication, leading client calls and managing tasks across internal teams and external partners
• Proactively identify campaign optimizations, such as influencer whitelisting, giveaways, and paid amplification strategies
• Partner closely with PR counterparts on integrated accounts to ensure seamless coordination across earned and digital programs
• Maintain updated integrated status documents to keep all stakeholders aligned
• Uphold and advocate for brand-aligned diversity, equity, and inclusion best practices across all social and influencer initiatives
• Oversee influencer and UGC campaigns, including creator sourcing, budget tracking, deliverable management, and communication
• Monitor and manage community engagement across client channels, ensuring timely and brand-appropriate responses
• Use social listening to identify real-time cultural or influencer engagement opportunities and develop proactive pitches for clients
• Manage performance reports with oversight from senior leadership, offering actionable insights and recommendations
• Conduct audience research and maintain social media monitoring lists to inform targeting and strategy
• Support social media training sessions for clients, sharing platform knowledge, best practices, and emerging trends
• Demonstrate proficiency in social and influencer tools such as Sprout Social, Meltwater, CreatorIQ and Awin
• Research and recommend emerging platforms, technologies, or tools that can support client goals
• Prepare and maintain agendas, call notes, calendars, and reporting documents, ensuring alignment with client KPIs and deliverables

Qualifications/Requirements

• A minimum of 5 years of experience in social media, content creation, or digital marketing within a high-profile agency environment (luxury, travel, sports design, hospitality, beauty, etc.)
• Experience working in a client-facing role; agency experience preferred
• Hands-on experience with content production, video editing, and social media asset creation
• Ability to interpret social media metrics and translate them into key takeaways
• Ability to define and message strategic initiatives to the client
• Understanding of social media creative best practices across multiple platforms (including Instagram, Facebook, TikTok, X (formerly Twitter), YouTube, and Pinterest
• Knowledge of how best to engage stakeholders and influencers on social media
• Ability to prioritize your time across projects that have varying complexity and competing deadlines
• Success proactively delegating up and down to ensure top-notch deliverables
• Demonstrated ability to craft meeting agendas to move projects forward
• Ability to set goals and drive toward them, never missing deadlines and always producing high-quality work

Salary range varies based on experience, $70,000-$85,000. TURNER is an Equal Opportunity Employer.

• Must be authorized to work in the U.S. without the need for visa sponsorship.