People & Culture Lead

We’re seeking a thoughtful, strategic, and hands-on People & Culture leader to join us as Station A’s first dedicated HR hire. This is a unique opportunity to shape and scale the HR function at a mission-driven, fast-growing startup—and to do it in a way that stays grounded in what already exists and works.

You’ll lead the evolution of our people function—from building scalable HR operations to strengthening a high-trust, high-performance, and values-aligned culture. With a team of 15 today, we already have policies, tools, and rhythms in place, and we’re looking for someone who can meet us where we are and help us take the next step.

The ideal candidate brings a strong foundation in HR leadership, compliance, and scaling people operations—alongside practical experience in employee engagement, leadership coaching, and team development. You should be just as comfortable rolling up your sleeves to improve onboarding workflows as you are advising a manager on org planning or performance development.

This role also offers the opportunity to collaborate closely with the Head of Operations on strategic, cross-functional initiatives and take on high-priority projects across the business. You’ll be a key partner in operationalizing ideas, filling gaps, and helping the organization run more smoothly as we grow. A proactive, curious problem-solver who thrives in ambiguity will feel right at home here.

We’re looking for someone who leads with a people-first mindset, acts with a builder’s mentality, and knows how to balance strategy with action to create strong, inclusive foundations that enable great work.

About Station A

Station A is a technology company reimagining how clean energy is bought and sold. By combining proprietary technology and a team of experts, we help clean energy buyers and sellers navigate buying clean energy with greater clarity, speed, and transparency.

We are entering an exciting phase of growth as we expand both our team and our impact. We’re primarily a remote company with a hub in San Francisco.

At Station A, we make climate action a no-brainer for everyone. Come join us and help scale our impact!

Key Responsibilities

Your primary responsibilities will include:

Strategic HR Leadership

• Partner with the Head of Operations and executive team on org design, workforce planning, and team development.
• Develop and execute HR strategies that scale with the company and align with long-term business goals.
• Act as a coach and trusted advisor to managers to strengthen leadership, build a feedback-rich culture, and drive team performance.

Talent Acquisition & Employer Branding

• Build a values-driven recruiting strategy that supports diverse, inclusive hiring practices.
• Collaborate with hiring managers to streamline hiring processes and ensure efficient, high-quality decisions.
• Define and evolve Station A’s employer brand across key candidate touchpoints and channels.
• Support internal mobility and development by implementing practical learning pathways and role clarity.

People Ops & Systems

• Ensure we have just enough structure and process in place to enable great work—without adding unnecessary complexity.
• Own and continuously improve people processes across the employee lifecycle, from onboarding through offboarding.
• Create and maintain clear documentation (SOPs) for HR processes that support consistency and compliance.
• Manage our core systems—Gusto, Notion, Workable, Ethena, and Carta—for automation, accuracy, and scale.
• Ensure compliance across multi-state, remote/hybrid operations while optimizing for speed, clarity, and impact.

Performance, Development & Engagement

• Design and manage performance reviews and promotion frameworks that foster growth, clarity, and accountability.
• Ensure our career ladders are practical and reinforce the right behaviors and impact—without overcomplication or title creep.
• Coach managers to motivate teams through meaningful feedback, autonomy, and recognition—not just compensation.
• Launch and act on engagement surveys and lightweight check-ins to inform investment areas.
• Develop light-touch manager enablement and leadership development initiatives.

Compensation, Benefits & Total Rewards

• Partner with finance and operations to manage our compensation strategy, including salary bands, equity refresh cycles, and compensation reviews in Carta.
• Lead benefits administration, including open enrollment and plan renewals.
• Support team understanding of total rewards, including equity and compensation structure.

Culture, Events & Internal Communications

• Strengthen internal communications, recognition programs, and rituals that foster connection and belonging.
• Lead planning and execution of our next team retreat (Fall 2025), and establish a sustainable rhythm for in-person gatherings that support meaning-making and team cohesion.
• Cultivate engagement and wellness initiatives that reinforce connected, values-aligned team culture.

Cross-Functional Support & Special Projects

• Collaborate with the Head of Operations on strategic initiatives and cross-functional projects.
• Fill operational gaps with strong problem-solving, structure, and execution.
• Step into undefined areas with initiative—this is a dynamic role with room to evolve and grow.

Qualities and Skills

We are seeking a leader who embodies the following:

• Relationship Builder: Builds credibility quickly across all levels of the organization. Communicates with clarity and care, and knows when to listen, coach, influence, or make a call.
• Strategic Yet Practical Operator: Connects the dots between business goals and people strategies—and knows how to balance long-term vision with day-to-day execution. Comfortable moving between big-picture thinking and tactical delivery.
• Curious Problem Solver with a Bias for Action: Comfortable in ambiguity and quick to take ownership. Thrives in a fast-paced environment by asking good questions, taking initiative, and adjusting course as needed.
• Thoughtful Culture Shaper and Systems Builder: Designs practical, values-aligned systems that reinforce inclusion, clarity, and performance.
• Technologically Fluent with Strong Taste and Judgment: Quickly learns and applies modern tools—including GenAI—to improve clarity, scale, and efficiency. Brings strong opinions loosely held and consistently produces high-quality, inspiring work.

Compensation

We believe in pay transparency. The annual base salary for the People & Culture Leader position is $125-155k, with stock options and potential annual performance-based bonus. We’re targeting a Q3 2025 start date.

• 10+ years of progressive experience in HR or People & Culture roles, including at least 5 years in a leadership capacity—ideally in a startup or tech-driven environment.
• Deep knowledge of employment law, compensation, and compliance across multi-state, remote and hybrid teams.
• Demonstrated success building people programs and systems that scale—while staying practical, values-aligned, and grounded in business needs.
• Hands-on experience with engagement and culture-building initiatives that foster inclusion and high trust.
• Proficient in using modern HR tools and platforms (e.g., Gusto, Carta, Workable, Notion, Ethena); comfortable using data to guide decisions.
• Highly organized and able to manage multiple priorities with a clear sense of focus and follow-through.
• Comfortable operating in ambiguity, rolling up your sleeves, and leading with curiosity and initiative.
• Location: San Francisco or Los Angeles preferred; open to remote/hybrid (U.S.-based)
• Travel: 2–4 onsite visits per year; occasional in-person co-working or regional meetups (frequency varies by location and team needs)

We’re committed to supporting a healthy, sustainable life outside of work:

• Remote-friendly work environment (U.S.-based), with flexibility as long as it’s aligned with your team and manager
• Access to co-working spaces depending on role and location
• Flexible PTO, with a culture that encourages taking time to recharge
• Monthly remote work stipend ($50/mo or $600/yr)
• Learning & development budget to support your professional growth
• Comprehensive medical, dental, and vision insurance (including FSA and HSA options)
• 401(k) plan, with matching on the roadmap
• 12-15 paid holidays annually

We believe that diverse perspectives fuel better ideas and stronger outcomes. Research shows that women and other underrepresented groups often apply only if they meet 100% of the qualifications. We encourage you to apply even if you don’t check every box—your unique experience and perspective could be exactly what we need.

Station A is an equal opportunity employer committed to building an inclusive and respectful workplace. We do not tolerate discrimination or harassment of any kind based on race, color, sex, religion, sexual orientation, gender identity, national origin, disability, pregnancy, genetic information, or any other protected status under applicable laws.

Station A makes hiring decisions based solely on qualifications, merit, and business needs at the time.