Marketing Manager

Description

J O B  O V E R V I E W 

Responsible for developing, executing, and reporting on strategic marketing plans for designated brands including, but not limited to, social media marketing, digital marketing, and local marketing with intent to promote business to new customers and maintain relationship with loyal guests.

P R I M A R Y  J O B  F U N C T I O N S 

The following job functions should contribute to the overall of developing advertising campaigns, maximizing ROI, and maintaining strong public relations and brand image.

1. Administration:

• Serve on property leadership team.

• Develop, manage, and execute marketing plan with S.M.A.R.T. goals for brand(s).

• Manage property marketing budget. 

• Report on overall marketing efforts routinely.

• Manage digital asset database through upkeep of releases, images, videos, brand assets, etc.

• Serve as point of contact for photo shoots.

• Serve as on-property brand ambassador ensuring all brand items are accurate and representable of 

brand guidelines. 

• Ideate guest experiences alongside operations team.

• Attend local educational and networking events to increase knowledge, skills, and brand awareness.

2. Social Media: 

• Build and implement social media game plan for brand(s) using industry research, digital 

benchmarking, target audience identification, and setting clear goals.

• Develop and execute plan to grow online presence of each brand’s channel.

• Champion social media marketing and day-to-day activities including:

          a. Create high-quality content calendars that connect with followers to take action.

          b. Connect with industry professionals and micro-influencers via social media to create a strong 

               and healthy network.

          c. Engage with online followers and guests bringing the brand personality to life through 

              community management – responding to messages, comments, mentions, reviews, etc. 

          d. Monitor, listen, and respond to users in a personable way creating brand loyalty and trust.

• Report on social media game plan and goals routinely. Compile takeaways for management 

highlighting results and continuous growth plan.

• Analyze social media KPIs and adjust game plan as needed.

• Stay up to date on trends in social media tools, applications, channels, design and strategy.

• Capture quality photography and video content for social media. 

3. Digital Marketing:

• Maintain online digital presence through upkeep of imagery, business information, etc.

• Respond to online reviews as needed.

• Create and deploy newsletters routinely. 

• Assist in distributing outlet menus online. 

• Conduct online audit routinely to ensure online information is up to date.

• Develop and execute social media paid campaigns maximizing ROI. 

• Develop and manage paid advertising campaigns.

4. Local Marketing:

• Serve as marketing champion for on-site activations including ideation, execution support, and 

the design and distribution of marketing material physically and digitally.

• Manage process of design projects and implementation of on-site marketing touchpoints such as

brand collateral and general marketing material.

5. External Partnerships:

• Cultivate and increase local partnerships through events, sponsorships, giveaways, etc.

• Develop and expand media/influencer outreach and partnership efforts working with local

Convention and Visitors Bureau as often as possible.

• Lead and coordinate efforts for public relations.

• Leverage available brand affiliated marketing support resources.

Requirements

Q U A L I F I C A T I O N S 

Essential: 

1. 2-4 years in Communications, Marketing, Business, Public Relations, or other field related experience.

2. Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools (such as Canva and       Adobe applications).

3. 1-2 years in paid advertising experience.

4. 1-2 years in working with external partners.

5. Understands social media KPIs and application to overall strategy.

6. Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, Twitter,      LinkedIn, Pinterest, YouTube, etc.

7. Has creative eye for capturing quality photography/videos and ability to make minor edits.

8. Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly.

9.  Maintains exceptional communications skills that effectively communicate information and ideas

     through verbal, written, and visual format.

10. Takes ideas and sees them through. Follows directions thoroughly, multitasks well and practices superior time management.

11. Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations.

12. Can easily and naturally promote brand advocacy through relationships, online and off.

13. Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving

problems using good judgment, empathy, patience, advocacy and conflict resolution.

14. Maintains personal social media profiles in a professional manner.

Desirable: 

1. Previous experience of managing business social media profiles.

2. Previous experience in the hospitality industry.

3. Previous experience in public relations.

4. Knowledge of online marketing and good understanding of major marketing channels.

5. Previous experience with social media software such as Facebook Business Manager other social media dashboards.