Product Lifecycle Specialist

The Product Lifecycle Specialist plays a critical role in ensuring data-driven decision-making across the full lifecycle of collagen beauty and health supplements. This role combines strategic insights, product performance tracking, and market intelligence to guide product innovations, optimise current offerings, and ensure sustained competitiveness. The candidate will act as a bridge between commercial, regulatory, marketing, and R&D teams, proactively identifying opportunities and risks from concept through post-launch.

Key Responsibilities:

• Conduct regular market and competitor analyses across global markets (EU, UK, US, MENA, APAC).
• Monitor trends in collagen, nutricosmetics, women's health, and functional ingredients to inform NPD opportunities.
• Assist the product lifecycle from launch planning to portfolio rationalisation and sunset strategies.
• Analyse internal product performance including sales trends, consumer reviews, returns, and compliance feedback.
• Collaborate with R&D and Regulatory teams to recommend reformulations or format adjustments based on performance, cost, and innovation trends.
• Identify white space opportunities through consumer insight analysis and category benchmarking.
• Track pricing structures, promotional activity, and positioning of key competitors in different markets.
• Build and maintain dashboards for product KPIs, lifecycle stages, and international performance.
• Support go-to-market strategies and market entry evaluations.
• Work closely with Quality and Ops teams to optimise lifecycle efficiency and reduce underperformance risk.
• Assist in post-launch reviews and propose actions for improving future launches.
• Help maintain a comprehensive product portfolio database with up-to-date metadata, claims, status, and risk levels.

Skills & Experience:

• Master’s degree in Science, Marketing, Business, Life Sciences, or similar.
• Minimum 5-7 years of experience in FMCG, nutraceuticals, cosmetics, or health tech sectors.
• Proven track record in product performance analysis and market insights.
• Highly proficient in Excel, Power BI or similar analytics tools.
• Understanding of regulatory frameworks (e.g., EFSA, FDA, CPNP) is an asset.
• Excellent communication and presentation skills.
• Strong commercial awareness and attention to detail.

OKRs (Objectives & Key Results):

✅ Deliver 3 comprehensive market analysis reports per year identifying new trends or gaps in the collagen/nutricosmetic category.

✅ Provide performance benchmarking for at least 90% of existing portfolio.

✅ Identify 3 new white space innovation opportunities based on cross-market trend data.

✅ Develop and roll out a Product Lifecycle Management (PLM) framework across the portfolio.

✅ Recommend at least 2 underperforming SKUs for reformulation, repositioning, or delisting with full analysis.

✅ Achieve 100% SKU status clarity (active, at risk, end-of-life) with documentation across markets.

✅ Support 100% of new product launches with pre- and post-launch market analysis.

Excellent benefits including:

• a competitive salary. Base Salary: depending on experience. Sales incentive compensation (when applicable): substantial component of the compensation based on result and paid against the achievement of targets
• pension scheme
• possibility to be enrolled in the company stock options
• discounts on products

COMPANY DESCRIPTION

MINERVA Research Labs is an innovative company in the nutricosmetic sector, a fast-growing company, with offices in London Mayfair, Dubai UAE, Los Angeles the USA and Tokyo Ginza. MINERVA develops and markets nutricosoceutical products in Europe the Middle East, Asia and the US MINERVA Research Labs' mission is to bring to the market next-generation dietary supplement, that will change the way we look young and beautiful.

Our novel products position MINERVA to be an up-and-coming global player in the Nutri cosmeceutical market, recognised for stimulating and invigorating the well-being, confidence and beauty expectations of consumers. MINERVA Research Labs’ products are uniquely designed to promote beauty health and aid the aging process. Minerva develops products with the most advanced research, the finest ingredients and produced to the highest pharmaceutical standards and is committed to pioneering effective products that work with today’s modern lifestyles.

Facts about MINERVA

Awarded twice by the SUNDAY TIMES as one of the top "100 fastest growing British Company - International Sales" (24th in the 2018 league and 26thin 2017), Minerva Research Labs Ltd are the manufacturers and marketers of the Gold Collagen brand, a leading beauty brand, presently sold in over 30 countries worldwide.

Let’s face it, there’s nothing quite like finding a place to work that’s filled with passion, opportunities to grow and lots fabulously talented people. Here at MINERVA, we’ve got all of that and a whole lot more. Whatever your aspirations in life, however far you want to go, if you love what you do and are as committed as we are to being the very best you can be, then join us.

If you share our values and sense of beauty, are full of personality and want to build your career along one of the fastest growing premium beauty brands in the world, join MINERVA today. We’ll help you to grow, develop and progress in an environment that really is second to none.

Equal Opportunities and Values

We are an equal opportunity employer and value diversity. We do not discriminate against individuals on the basis of race, colour, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, or any other legally protected factor. Our people are all equally talented in unrivalled ways: we come from extremely diverse traditions, personal experiences and points of view. And we want to include yours.