Field Marketing Representative – Events & Conferences

Summary:
LighthouseAI is an industry leader in providing regulatory compliance to the drug and device supply chain. We are currently expanding our team and looking for exciting new talent to help grow our brand.

We are in search of a strategic and execution-oriented Field Marketing Representative to drive qualified sales opportunities exclusively through conference-based engagement. This role blends research, outreach, logistics, and in-person representation to maximize ROI from select industry events. You’ll be responsible for sourcing, planning, and executing our presence at high-impact conferences—from pre-event outreach through post-event follow-up—with a performance target of generating 12 qualified sales opportunities per month / per conference. 

This is a full-time remote position.
Up to 50% domestic travel required.

Essential Duties and Responsibilities:

Conference Selection & Strategy 

• Research and evaluate potential conferences based on: 
• Volume of qualified contacts expected to attend. 
• Saturation ratio of qualified vs. unqualified contacts. 
• Prioritize events that yield the highest potential for opportunity generation. 
• Present data-driven recommendations for event participation to leadership. 

Pre-Conference Outreach 

• Build target lists of attendees using event tools, sponsor lists, and prospecting platforms (e.g., LinkedIn, ZoomInfo, SalesLoft). 
• Execute multi-touch outbound campaigns (email, social, phone) to book meetings at the event. 
• Collaborate with Sales Development and Account Executives on outreach strategies and messaging. 

On-Site Execution 

• Represent the brand professionally and energetically at each event. 
• Manage booth setup, staffing, and engagement activities, sometimes attending events alone. 
• Facilitate meaningful conversations that lead to qualified sales opportunities. 
• Capture detailed notes and follow-up tasks for each qualified sales opportunity or promising interaction. 

Post-Conference Follow-Up 

• Immediately follow up with qualified leads to secure qualified sales opportunities. 
• Ensure clean handoff to the Sales team with context-rich notes. 
• Track outcomes and learnings to improve future event performance. 

Conference Logistics 

• Handle all logistical aspects of event planning: 
• Contacting organizers and securing sponsorships or exhibitor packages. 
• Selecting optimal booth placement and negotiating fees. 
• Coordinating shipping and return of booths, marketing collateral, and giveaways. 
• Managing travel bookings and on-site needs. 

*Responsibilities and tasks outlined in this document are not exhaustive and may change as determined by the needs of the company and/or it’s clients.

Work Experience Qualifications:

• 3+ years in a field marketing, SDR, or event marketing role with proven pipeline contribution. 
• Experience working directly with B2B SaaS Sales or Demand Generation teams. 
• Strong analytical skills for conference selection and ROI tracking. 
• Excellent project management and vendor coordination experience. 
• Comfort with CRM tools, outbound platforms, and LinkedIn Sales Navigator. 
• Willingness and ability to travel up to 35% of the time. 
• Highly self-motivated and performance-driven with a consistent track record of hitting goals. 

Success Metrics 

• • Monthly quota: 12 qualified sales opportunities created. 
  • Opportunity-to-conference ratio. 
  • Pre-booked meetings per event. 
  • Cost per opportunity generated. 

Other Qualifications:

• Microsoft Office suite competency including Excel, Word, and PowerPoint
• Staying organized while effectively prioritizing multiple projects at once.
• High attention to detail when completing projects.
• Strong time management skills to complete projects by deadlines.
• Self-motivated individual who takes ownership of their projects.
• Maintain excellent verbal, writing, and language skills.

Compensation:

• Base + Commission:

o   Base Range: $60,000-80,000 

o   Commission Range: $40,000-60,000 

o   On-target Earnings: $100,000-140,000 

• Health, Dental, Vision Insurance
• STD, LTD, Life Insurance
• 401(k)
• PTO & Paid Holidays

Why Join Us?

This role is perfect for someone who loves the energy of conferences, thrives on ownership, and wants to directly impact sales pipeline through field-based demand generation. If you're equal parts planner, hustler, and relationship-builder, we want to hear from you!