Director of Digital Marketing and Content

Description

Maryland Transit Administration

 Director of Digital Marketing and Content (Administrator VII-0939)

Office of Communications and Marketing

Executive Service 

“Open Until Filled”

 *This position serves at the pleasure of the appointing authority*

**Bilingual applicants are encouraged to apply** 

Are you seeking a job where your work is rewarding and provides excellent benefits? The Maryland Transit Administration (MTA) invites you to apply today to be considered for a position that provides customer service to the citizens of Maryland every day. The MTA is one of the largest transit systems in the United States and is seeking dynamic and energetic individuals to join the MTA team.

DESCRIPTION

The Maryland Transit Administration (MTA) is recruiting for a Director of Digital Marketing and Content to join our team. This role is pivotal in developing and executing digital marketing and communication strategies that enhance the MTA brand and engage a diverse audience, including riders, stakeholders, and transit advocates. The Director will oversee the growth and maintenance of MTA’s digital platforms, ensuring a consistent and engaging user experience across all devices. This position requires a deep understanding of content strategy, digital content creation, and search engine optimization. 

This vacancy is located in Baltimore, MD

KEY RESPONSIBILITIES

• Develop and manage digital marketing and communication strategies to drive engagement and optimize performance across web properties, web applications, and mobile platforms.
• Oversee content creation and ensure a consistent experience across all digital platforms.
• Utilize social media ad platforms and organic algorithm insights to enhance digital marketing efforts.
• Analyze web and social media performance to continually improve digital content and campaigns.
• Lead the adaptation of content for the web, ensuring it is visually compelling and easy to navigate.
• Manage multiple web projects from inception to launch, ensuring timely and budget-conscious delivery.
• Implement and manage programming projects to support agency needs.
• Coordinate web content updates across departments, maintaining quality control and consistency.
• Conduct QA/QC testing on all digital applications.
• Lead graphic design efforts for web and digital properties, including social media and digital advertising.
• Collaborate with vendors to optimize user experiences on MTA’s web properties.

IDEAL CANDIDATE: 

• Proven experience in digital marketing and content strategy.
• Strong understanding of SEO and web analytics tools.
• Expertise in social media platforms and their ad algorithms.
• Proficient in full stack web development, specifically PHP, MySQL, JavaScript, HTML, and CSS
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Strong graphic design skills and experience with digital advertising.
• Ability to collaborate effectively with internal teams and external vendors.
• Excellent written and verbal communication skills.
• Up-to-date with the latest trends in digital marketing and content creation.
• Strong problem-solving skills and attention to detail.

Qualifications

PREFERRED QUALIFICATIONS:

Education: A Bachelor’s degree in Marketing, Communications, Digital Media, or a related field; Master’s degree preferred. 

Experience: Minimum of 7-10 years of experience in digital marketing, content strategy, or a related field.

Notes: 

1. Candidates may substitute 30 credit hours from an accredited college or university for each year up to four years of the required experience.
2. Candidates may substitute the possession of a Bachelor's degree from an accredited college or university and two years of experience in administrative staff or professional work for the required experience.
3. Candidates may substitute the possession of a Master's degree from an accredited college or university and one year of experience in administrative staff or professional work for the required experience.

Licenses & Certifications

1. Employees in this classification may be assigned duties which require the operation of a motor vehicle. Employees assigned such duties will be required to possess a motor vehicle operator's license valid in the State of Maryland. 
2. Relevant certifications in digital marketing, such as Google Analytics, Google Ads, or HubSpot Content Marketing.
3. Certification in project management (PMP, Agile, etc.) is advantageous.

Additional Information

TO APPLY:

You must complete a Maryland Department of Transportation (MDOT) employment application (Form DTS-1) to be considered for this recruitment. Resumes may not be substituted for the application. It is essential that the application is filled out completely and accurately, listing all relevant experience in detail and addressing the specific requirements shown above. Please include all relevant experience on your application. This includes, but is not limited to, full or part time, volunteer, military, acting capacity, or any other experience that is relevant to the position you are applying for within MDOT, one of the Transportation Business Units, or the Authority.

Applications must be completed and submitted online by registering at 

https://www.governmentjobs.com/careers/mdotmd. Please make sure you meet the minimum and selective qualifications and follow the instructions on MDOT's Online Employment Center website.

Selected candidates may be subject to background and reference checks.

Applicants who have education obtained outside of the U.S. will be required to provide proof of the equivalent U.S. education as determined by a foreign credential evaluation service, such as the National Association of Credential Evaluation Services (http://www.naces.org) or World Education Services: International Credential Evaluation (https://www.wes.org/).

Reasonable accommodations for persons with disabilities will be provided as requested.

TTY call 711.

TTY Users May Also Call Their Telecommunications Relay Service

The incumbent in this position will not be a member of a covered bargaining unit. 

The Maryland Department of Transportation Maryland Transit Administration is not sponsoring new employees in application of the H-1B Visa or providing an extension of an existing H-1B at this time due to budgetary constraints. All applicants must be legally authorized to work in the United States under the Immigration Reform and Control Act of 1986. Federal regulations prohibit H-1B Visa candidates from paying sponsorship fees; all sponsorship fees must be assumed by the potential employer.

MDOT MTA is an Equal Opportunity Employer. MDOT MTA Does Not Discriminate Based On: Age, Ancestry, Color, Creed Gender Identity or Expression, Genetic Information, Marital Status, Mental or Physical Disability, National Origin, Race, Religious Affiliation, Belief or Opinion, Sex or Sexual Orientation or any other protected status.

 Issue Date: 11/08/2024