Vice President, Global Brand and Digital Marketing

Sandisk understands how people and businesses consume data and we relentlessly innovate to deliver solutions that enable today’s needs and tomorrow’s next big ideas. With a rich history of groundbreaking innovations in Flash and advanced memory technologies, our solutions have become the beating heart of the digital world we’re living in and that we have the power to shape.

Sandisk meets people and businesses at the intersection of their aspirations and the moment, enabling them to keep moving and pushing possibility forward. We do this through the balance of our powerhouse manufacturing capabilities and our industry-leading portfolio of products that are recognized globally for innovation, performance and quality.

Sandisk has two facilities recognized by the World Economic Forum as part of the Global Lighthouse Network for advanced 4IR innovations. These facilities were also recognized as Sustainability Lighthouses for breakthroughs in efficient operations. With our global reach, we ensure the global supply chain has access to the Flash memory it needs to keep our world moving forward.

Sandisk is seeking a visionary and dynamic Vice President of Global Brand and Digital Marketing to lead and evolve the brand’s global marketing strategy. Reporting to the SVP, Consumer, this executive will be responsible for building a compelling global consumer centered brand narrative, accelerating digital transformation, and driving integrated marketing efforts that connect with consumers, elevate brand equity, and deliver business growth across all markets.

Key Responsibilities:

• Brand Strategy & Development (Brand Equity & Asset development)
  • Define and evolve Sandisk’s global consumer brand identity and positioning in alignment with corporate strategy and market trends.
  • Ensure consistency across all consumer touch points, maintaining a unified brand experience.
• Global Marketing Leadership & Partnerships
  • Lead global marketing strategy across all consumer segments, including product marketing, campaign development, and customer engagement.
  • Drive the global Initiative Master Plan (IMP) and ensure alignment of all initiatives to the brand strategy.
  • Partner with regional marketing teams to localize and scale brand strategies effectively.
• Global Brand Website Architecture
  • Lead and oversee the global consumer website architecture and ensure best practices are adopted.  
  • Ensure the team maintains the current e-commerce platform for B2B and B2C. This requires strong cross function collaboration.
• Digital & Performance Marketing
  • Oversee digital marketing strategy including SEO/SEM, social media, email, content marketing, influencer programs, and eCommerce.
  • Develop digital content, including technical specifications, and video content.
  • Drive digital innovation to enhance customer acquisition, engagement, and retention across owned and paid channels.
• Content & Creative Oversight
  • Lead the development of compelling brand campaigns, storytelling initiatives, and digital content to drive awareness and demand.
  • Manage internal and external creative teams and agency partners to deliver world-class marketing executions.
• Data-Driven Insights & Analytics
  • Leverage analytics and market research to inform strategy, optimize marketing ROI, and guide decision-making.
  • Establish key KPIs to measure brand health, digital engagement, and campaign effectiveness.
• Cross-Functional Collaboration
  • Collaborate with key partner and stakeholders, including Product, Customer Marketing, Sales, PR/Com, engineering teams, to align messaging and ensure a seamless go-to-market strategy.
  • Develop 3 year product innovation and roadmap based on brand and consumer insights.
• Leadership & Team Development
  • Build, inspire, and lead a high-performing global team across brand, creative, digital, and performance marketing functions.
  • Foster a culture of agility, collaboration, creativity, innovation, accountability, and continuous improvement.

Requirements:

• 15+ years of progressive experience in global brand, digital, and marketing leadership roles within the technology or consumer electronics industry.
• Proven success building and scaling iconic brands across multiple markets and channels.
• Deep expertise in digital marketing, eCommerce, social media, and data-driven marketing strategies.
• Strong track record in leading integrated marketing campaigns with measurable business impact.
• Experience managing large budgets, global teams, and cross-functional initiatives.
• Excellent strategic thinking, leadership, communication, and stakeholder management skills.
• Bachelor’s degree required; MBA or advanced degree preferred.

Sandisk is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Know Your Rights: Workplace Discrimination is Illegal” poster. Our pay transparency policy is available here.

Sandisk thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Sandisk is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Based on our experience, we anticipate that the application deadline will be 09/04/2025 (3 months from posting), although we reserve the right to close the application process sooner if we hire an applicant for this position before the application deadline. If we are not able to hire someone from this role before the application deadline, we will update this posting with a new anticipated application deadline.

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