Manager - Business Development/Marketing - Public Relations

Overview

Join an award-winning team of dedicated professionals committed to our core values of quality, compassion, and community! Knapp Medical Center, a member of the Prime Healthcare Foundation, offers incredible opportunities to expand your horizons and be part of a community dedicated to making a difference.

Knapp Medical Center is an award-winning, not-for-profit hospital in Weslaco, Texas. With 227 beds, the community hospital specializes in emergency care, orthopedics, obstetrics and gynecology, wound care, surgery, cardiology, gastroenterology, critical care, and interventional radiology. Knapp serves as the only acute care hospital in the Mid-Valley area, as well as Weslaco's only Level III Trauma Center, Advanced Primary Stroke Center, and Level II Newborn Nursery. Knapp has been providing quality and compassionate healthcare to Mid-Valley residents for 60 years.  More than 300 physicians serve on the hospital's medical staff. Knapp also serves as one of the largest employers in the Mid-Valley, employing more than 450 people.  For more information, please call 956-968-8567 or visit www.KnappMed.org

Company is an equal employment opportunity employer. Company prohibits discrimination against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (subject to applicable law), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. The Company also prohibits harassment of applicants or employees based on any of these protected categories. Know Your Rights: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf

Responsibilities

The Manager of Business Development and Marketing organizes and assists with all aspects of business development and marketing communications; including development, implementation, monitoring, updating and ongoing analyzation of the organizations strategic business development and marketing plan and budget. In partnership with the CEO and/or Department Director, the manager is responsible for growth of the hospital’s admissions, clinical program and service line development, business planning, physician relations, post-acute strategy and development, senior outreach, community relations, and marketing communications. This role assists with creating and implementing tracking mechanisms to track increases in volume, growth, and revenue by program, service line and/or physician. 

Qualifications

EDUCATION, EXPERIENCE, TRAINING 1. Bachelor’s Degree in Marketing, Business, Communications or related field required2. At least 3 years in related field (business development and/or marketing, communications, PR) required3. Healthcare management experience preferred4. Minimum 2 years of experience in acute care setting strongly preferred5. Experience with project/program management strongly preferred6. Knowledge and experience in program planning, organization, implementation and operations. This must have included responsibility for strategic planning, marketing, communications, business development and market research.7. Strong writing, social media, communication, and leadership skills required8. Critical thinking skills required. Must be proactive and self-driven, able to work well independently and with others.

Employment Status

Shift