VP of Marketing

About Clearstory

Change Orders are a $200 billion problem in commercial construction. They slow down jobs, create billing chaos, and strain relationships between GCs, subs, and owners. Clearstory was built to fix that—fast.

We’re the industry’s first (and only) Change Order Communication and Workflow Platform. Our network-based SaaS solution closes the gap between financial systems, field teams, and project stakeholders. Instead of juggling spreadsheets, PDFs, and inbox threads, teams use Clearstory to streamline T&M tags, standardize Change Orders, and keep everyone aligned in real time.

The market is massive, the pain is urgent, and our product is purpose-built to solve it. We've already proven product-market fit with some of the biggest names in construction. Now we’re scaling fast—and we’re hiring a marketing leader who’s ready to build the rocket ship while we’re flying it.

If you’re a hands-on VP of Marketing who loves blending brand and demand, thrives in messy-to-magical environments, and wants to lead the narrative in an untapped $200B category—let’s talk.

The Role

We’re looking for a bold, curious, and resourceful marketing leader—someone who can build, test, and scale. You’re fluent in full-funnel strategy, performance metrics, and AI tooling—but also love rolling up your sleeves to write, launch, analyze, and optimize campaigns yourself.

You’ll lead a high-output team of 5 + contractors, shape Clearstory’s voice in the market, and drive measurable pipeline growth in a fast-moving, construction-tech space.

What You’ll Own

Demand Generation & Growth Marketing

• Architect and own the full-funnel demand gen strategy—paid, organic, ABM, outbound assist, partner co-marketing, and events.
• Launch and optimize campaigns across Facebook, Google, LinkedIn, and other channels. You’ve likely doubled CAC efficiency before, and you’ll do it again here.
• Own top-of-funnel performance and help convert MQLs into pipeline—working closely with RevOps and Sales to optimize conversion paths, attribution, and lead scoring.
• Continuously test channels, audiences, messaging, and nurture flows. You believe velocity + iteration wins.
  

Content Strategy & Campaign Automation

• Lead content creation across formats: blog posts, customer stories, video, SEO, email, and product explainers.
• Scale content with quality—leveraging AI tools(e.g., GPT-based tools, automated video snippets, data-to-content workflows) to accelerate production and repurposing without sacrificing voice or clarity.
• Build dynamic campaign frameworks that react to buyer signals—think intent-based nurtures, triggered email journeys, and personalized landing experiences.
  

Brand Building & Market Positioning

• Evolve and elevate Clearstory’s brand identity—building a category-defining voice that resonates with construction professionals and tech-forward decision makers.
• Drive visibility through partnerships, earned media, future-of-work events, and influencer relationships in the construction + AI space.
• Craft creative campaigns that stand out—whether that’s a killer homepage headline or a customer testimonial with real emotional resonance.
  

Team Leadership & GTM Alignment

• Lead and grow a nimble marketing team, augmented by freelance/agency talent as needed.
• Collaborate closely with Product, Sales, and Customer Success to ensure marketing is driving aligned messaging across the full customer lifecycle.
• Foster a culture of experimentation, creativity, and shipping quickly—with an eye toward performance and scale.

Who You Are

• 10+ years of experience in B2B SaaS marketing, including at least 3 years in a senior leadership or head-of-marketing role.
• Proven track record of building repeatable pipeline generation systems and exceeding MQL-to-SQL benchmarks.
• Comfortable with CRM (HubSpot), marketing automation, analytics dashboards, paid media platforms, and web tools—plus whatever’s new and useful.
• Strong operator and strategist. You’re just as excited tweaking a nurture sequence as you are leading a QBR.
• A power user of AI tools in your workflow—but you value clarity, insight, and story over sheer volume.
• Experienced managing lean teams and scaling programs through a mix of in-house talent and outsourced support.
• Experience in construction tech, field services, or skilled trades is a plus—but not required.
  

About You

We want you to be a part of the Clearstory success story so as you engage with us and our team members, it would be helpful for you to understand some of the core characteristics of our team - hopefully, many of these resonate with you!  

• Embody our core values
• Be Curious
• Customer Obsession
• Keep It Simple
• Raise the bar

• Passion and enthusiasm for your work and the Company
• Loves to take the initiative

• An upbeat, positive, and good-to-be-around attitude.
• Sense of humor.
• Is a “doer” with a hands-on approach
• Very high energy.
• Commitment to excellence.
• Operationally focused - thinking about the entire business and not just your role.
• Bright, quick, articulate, able to influence without direct authority, excellent presentation and interpersonal skills, and able to adapt to different outside constituencies.
• Ability to influence peers, operational managers, and executive team.
• People willingly seek out your advice in the planning phase of decisions.
• Strong entrepreneurial nature and approach.
• You foster trust and accessibility.
• Strong prioritization skills.
• Aggressive drive with a can-do attitude.
• Ability to build relationships and earn the respect of other teams.
• Organizational tolerance: able to work with ambiguity and constant change.
• Genuine passion for customer service.
• Enjoys and has implemented change.
• Believes strongly in his/her abilities.

The Company You’ll Join

We are a first-of-its-kind, category-defining software that is revolutionizing the commercial construction industry. Clearstory is digitizing and automating the change order process inside the commercial construction industry. Regardless of what financial software a construction company uses internally, they can use us to share costs with the companies they work with. This is why our integrations team is so critical to our company’s success!

Just as TurboTax did for tax documents and Bill.com did for accounts receivable and accounts payable, Clearstory is doing the same for change order communication between construction companies.

The construction industry is being transformed fast by technology, but the way companies communicate costs hasn’t evolved in decades and still heavily relies on carbon copy paper, spreadsheets, and email to track billions of dollars. These arcane manual processes can take days or weeks and include hours of manual office tasks such as scanning, manually transcribing, and tedious data entry into spreadsheets.

At Clearstory we are changing that and creating a new category  “change order communication,” by intelligently digitizing this age-old process. This leads to an increase in profits, more successful contractor-to-customer relationships, more transparency into a project’s true cost, and less wasted paper! 

We are a Series B 100% SaaS company with impressive credentials for a company at our stage.

The Team You’ll Be Surrounded By

In addition to experienced SaaS sales, marketing, engineering, and product leaders, our team has over 60 years of combined experience in the commercial construction space. At Clearstory we know our customer’s pain points and challenges firsthand and have built a category-defining product that serves the user first.

You’ll be part of an ambitious and collaborative company, committed to growing a supportive and diverse team that is passionate about empowering our contractor customers.

More important than meeting 100% of qualifications, we are looking for collaborative, long-term team members with a growth mindset, a commitment to proactive communication, and a bias towards action, who are aligned and excited with our company’s mission to build the industry standard in digital change order communication for the commercial construction industry.

The Opportunity

As an early member of the team, you will have an exceptional level of impact on the development and iteration of our Company and the workplace culture itself. 

This is your chance to join a team that is bringing game-changing technology to a stagnant, static, pen-and-paper part of the commercial construction industry.

This is an earlier-stage company and as such you will have many intangible benefits that go along with that opportunity such as the ability to influence the culture of your workplace, the ability to make an immediate impact with a product that already has an established product market fit and a healthy and growing user base as well as significant product influence

Benefits

• Ability to work with a new product category that has already found product market fit
• Hybrid work schedule - this role is 3 days a week in our office here in Walnut Creek and two flex days where you are welcome to come into the office or work from home.
• Executive interaction regularly
• Competitive market-rate salary for a Series A company
• Subsidized healthcare, vision, and dental
• Early equity!

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, connect with us via email at [email protected]. As a company, we value fairness, collaboration, communication, and leadership and build our teams around these values.